Trump and his family have fully penetrated the crypto industry, being "eager" to establish a broad industry foothold ahead of new regulatory policies.

BlockBeats News, April 13: According to Bloomberg, U.S. President Trump and his family are fully penetrating the crypto industry: from NFT digital collectibles to decentralized finance projects, from planned stablecoins to Bitcoin mining operations, including a meme coin named after the presidential couple. Based on publicly available data, even after the market turmoil caused by the latest round of trade wars, the combined book value of these projects still approaches nearly $1 billion.

In December 2022, Trump entered the crypto space through his personal digital collectibles "Trump" NFT series, which has released four series and brought in millions of dollars in revenue, with Trump even hosting a private dinner for holders. In September 2024, the Trump family, through an affiliated company DT Marks DeFi LLC, held a 60% stake in the DeFi project WLFI, which has raised $550 million through two rounds of token sales, but promised DeFi services such as on-chain lending have not yet been implemented. The affiliated companies of the Trump family receive 75% of the net revenue as fees based on the prospectus, including proceeds from the token sales. Trump's eldest son, Donald Trump Jr., and his other two sons, Eric and Barron, are listed as "Web3 advisors" for WLFI.

Fast forward to January of this year, Trump launched two meme coins, TRUMP and MELANIA, on the eve of his inauguration. The initial surge brought hefty profits to his family; however, MELANIA plummeted by 90% after bringing $11.4 million in profits to the affiliated entity. The two Trump family-affiliated entities hold 80% of the TRUMP token's supply, which will be unlocked over three years. In February of this year, the Trump Media & Technology Group applied for the "Truth.Fi Bitcoin Enhanced ETF" trademark, planning to launch an ETF in collaboration with Crypto.com. In March, the Trump family's WLFI project announced a stablecoin plan, launching the USD1 stablecoin, backed by short-term U.S. Treasuries and cash equivalents. In the Bitcoin mining sector, the Trump family also partnered with the publicly listed mining company Hut 8 to establish the American Bitcoin Corp, to fulfill the support commitment to the mining community made during the 2024 election campaign.

The series of actions by the Trump family has raised questions about their conflicts of interest in the market. Eswar Prasad, a professor of trade policy at Cornell University, pointed out: "The Trump family seems eager to establish a broad industry foothold before regulatory policies that could drive up the valuation of crypto assets are implemented. The President's sons are planning to take their Bitcoin mining company public, and the SEC recently concluded its investigation into Crypto.com."