「Bitcoin」 and 「Ethereum」 Google Search Popularity Slightly Improves in March, Reaching Yearly High

BlockBeats News, April 18, 2025 - In March 2025, the Google search popularity of "Bitcoin" reached 34, the highest level so far in 2025.

The search popularity in January and February was only 31 and 27, respectively. This marks a 26% month-over-month increase in the search volume for "Bitcoin" and signifies a reversal in the trend of this metric, which has been declining since November 2024.

Likewise, in March, the search popularity for "Ethereum" on Google also reached the highest level so far in 2025, hitting 19, a slight increase from the previous month's 16.

Analysts suggest that while still far from previous cycle highs, the increase in Google searches for Bitcoin and Ethereum in March may reflect a renewed curiosity among retail investors, performing better than the year-to-date trend. One broader theory for the rise in Bitcoin interest in March could be the newly announced U.S. tariffs, which may have reignited the long-standing narratives of "digital gold" and "store of value" associated with Bitcoin, especially against the backdrop of heightened geopolitical or macroeconomic tensions. This theory is supported by the BTC-to-SPX ratio, which has risen by over 8% since the "Tariff Liberation Day" announcement on April 2.