Web3 Entrepreneurship Guide: How to do a cold start and complete early user attraction｜Web3.0 Master Class (Phase 1)

"Don't tell stories, just talk about the methodology of Web3 entrepreneurs".

On April 29th, the first dialogue of the "Web3 Master Class" series of activities hosted by Rhythm BlockBeats detonated the Web3 community, and a dialogue full of entrepreneurial knowledge and dry goods attracted It attracted more than 3,000 listeners, and dozens of communities discussed it, and some listeners even organized the content spontaneously.

The first guest is Jerry, the co-founder of the popular STEPN. In just four months, STEPN has completed cold start, seed user screening, new user attraction, product change, and in-depth user maintenance, etc., and its daily active users have exceeded 400,000. Undoubtedly, it has achieved a phased victory.

The upsurge of Web 3 entrepreneurship is coming quietly. In order to better help Web 3 entrepreneurs, Rhythm BlockBeats invites Jerry to answer " How to do a cold start”, “How to obtain seed users of Web3 applications?”, “How to retain users of Web3 applications?” and other issues that entrepreneurs care about.

You are welcome to join Discord, Talk about the development of Web3.0.

The following is a summary of the exciting content of this issue of Twitter Space

How to cold start a new project?

1. Participate in your public chain/protocol hackathon to gain exposure, and if the technology is excellent and the project is high-quality, you can also win part of the start-up funds; < /p>

2. Control the release time of financing news, at least after the first version of the product is published, the user conversion rate will be higher.

How to attract users and do a good job in product operation?

1. After winning the Hackathon, Discord (community) has poured into the first batch of users, and free open beta games are provided to players, attracting global users to participate;  ;

2. It is not the best way to get customers through cooperation with KOLs. Most KOLs have good economic conditions, and early projects may not be willing to help promote them. It is a simple act of shouting orders, which can easily make users ignore the project's own design and experience. KOL active dissemination is a better way, because you have a sense of use of the product; KOL is also a two-way achievement, and the phased success of the project will lead to the birth of a new KOL; 

< p>3. Control the number of users in the early stage to build an economic model, retain high-quality users, and clarify user portraits in the early stage by donating Genesis NFT; 

4 . Carry out a large number of fission activities: the announcement of the third-party NFT platform attracts more non-long-term stable users; Genesis NFT is given to early Discord community users, and activities are held every week to maintain activity and pay attention to users Active interaction is required, and users will also give positive feedback; 

5. There are many early users from non-developed countries, among which Indian users once exceeded 80%. Interest recipients will frequently change hands of NFT. The transition period was completed in about 2 months, and the early profit-seeking users were gradually replaced. Now the main user groups are concentrated in more developed countries.

How does the Chinese team develop overseas markets?

1. Real name, disclosure of real identity and social media; Need to have strong resistance to pressure and psychological quality; 

2. The work efficiency and strength tolerance of the Chinese team are very good, such as STEPN for four months Complete what the overseas team may have done in a year and a half, including developing wallets, NFT trading markets, game numerical systems, GPS signal processing, using AI to prevent cheating, etc.;

3. The founders are on duty 24 hours a day in rotation (partners are very important). Early recruitment was difficult. There were only two people in the team, and the work was very intensive. Often one person had to do the work of ten people.

How to make decisions about changes in economic models?  

1. To actively observe the health of the game economy, the parameters in the game will be adjusted all the time, so that the parameters of the product are balanced and last longer (for example : Axie’s original economic model framework is very good, self-balancing and stable, so it is the underlying framework. However, it involves shortcomings such as inflation and unfriendliness of large investors. The Axie team has not taken action on SLP inflation for a long time; because there are also many innovations Adjustment).

The Difference Between Web2 and Web3 Entrepreneurship

1. Web2 may require hundreds of people to develop, promote, etc., but Web3 resources are globalized, distributed offices can be directly contacted online, and the team is streamlined On the contrary, the efficiency is very high, and the process of planning, announcement and implementation can be completed within a few days; 

2. The community is the largest recruitment channel, attracting Various people joined the team; Compared with Web2, Web3 game parameter design has become much more complicated. The ecosystem in traditional Web2 is closed, and problems can be solved and reconciled quickly, but Web3 is open and unbalanced. If the team does well, it will have a strong impetus to the ecology, otherwise it will easily lead to ecological collapse;  ;

3. The foundation of Web3 is to return assets to users. Web3 opens up the connection between Token and the real world, because there are more game parameter dimensions to be considered. Parameters also need to be constantly adjusted.

Advice for new Web3 entrepreneurs?

1. Join bravely and explore opportunities in the dark!  

2. The future Web3 is a brand new world, many things are waiting to be developed, and failure is not terrible.

About STEPN and future plans

1. Compared with Axie's high participation threshold, STEPN product goal is low threshold, silky experience, everyone can participate, so trade unions are not encouraged to join . Although the trade union can quickly increase the number of users, it can also maximize the squeeze on the ecology and threaten the product; 

2. The parameters in the game will be constantly adjusted, so that The parameter balance of the product is longer;

3. The leasing system has been developed, but the model is not yet perfect, which may speed up the life cycle of the product, so it is decided Postpone indefinitely; 

4. Prepare several macro-control methods, and adjust decisions at any time according to project and market development; Hope to define Web3 social, build stress-free social but do not need to rely on this method to generate income.  

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