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Builder Must See, how to promote your new NFT project on Twitter?

2022-12-29 11:29

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原文标题：《 Builder 必看，如何在 Twitter 上推广你的新 NFT 项目？》

Originally edited by RR, FastDaily

The social network of choice for NFT and crypto enthusiasts will tell me that Twitter is the point of working hard every day.

Many friends do not know, we are not only English station, there are some crypto industry commonly used social media platform (link on the end of the article), the public number often let me feel very helpless, a lot of very good content, but even a preview can not be sent out, threw me a "may violate the relevant policy" is directly displayed to be deleted.

Recently, due to the "Yin and Yang", we have been too short of energy to update content on other platforms, but today we are going to talk to you about the biggest concern of many project operators in the early days of operation, how to write tweets that attract the attention of collectors? How to target the right audience? And most importantly, how do you make the project really connect with people?

To build an NFT community, you need to know the answers to all these questions.

What should I tweet?

"People don't look at ads, they look at what they're interested in, and sometimes that's ads." -- Howard Gossage

Did you tweet something like this?

There is only one proper response to a tweet like that: shut the fuck up

If you want to know what people connect with on Twitter, take a look at the numbers below.

In the chart, you can see that discounts or promotions are the types of content that Twitter users are least interested in.

Giveaways are attractive to people who want to win NFT, but too many of them can be annoying to the average Twitter user, which can feel like spam.

In trying to sell your NFT, you need to provide value to the community in the form of entertainment, inspiration, education, or storytelling. Only one out of every 6-8 tweets should contain a sale.

As Gary Vee wrote in his bestselling book on social media marketing, "Jab, Jab, Jab, jab,... Right Hook," you don't want to land a knockout punch with every tweet.

Create content

Figuring out what to tweet can be stressful and time consuming. You never want your content to look generic.

What if no one responds? Would it be awkward? Should you delete it?

Don't worry. I'll show you some easy ways to create content in a short amount of time.

There are no hard and fast rules about what to tweet, but there are 4 main types that can easily match your project's topic.

The main types of NFT tweets include call to action tweets, opinion tweets, news tweets, educational tweets, and memes.

They all provide value or entertainment in their own way.

Call to Action (CTA) tweet

A call to action tweet calls on viewers to do something. You can appeal to them to buy your NFT on OpenSea.

You can ask them to join your Discord. But make sure you don't give them too much to do at once...

"When you have three calls to action, you have no calls to action at all. It must be very confusing for customers looking at all these jumbled links and essays on their phone screens. We don't know where to focus our attention first

You may see some NFT giveaway tweets that require many steps to be taken, but these are mostly bots involved.

There are SMM boards that sell retweets and likes from Twitter bots, and they can even tag friends in comments thousands of times.

As with everything in the encrypted/non-encrypted world, looks can be deceiving. The details need to be looked at carefully to determine what is really happening and working.

Be realistic about the value of your NFT

When designing your CTA giveaway tweet, make sure the prize is worth the effort.

You can't ask people to put too much effort into winning your NFT if no one has heard of it.

To sweeten your giveaway, try: "Anyone who interacts with this tweet is eligible to win."

Also, it helps to add cash prizes, such as giving the winner $200 ETH!

If you're giving away half a million dollars worth of Bored Ape, ask people to tag friends, join Discord, and do something else.

Opinion tweets

This kind of content is my favorite, simply put, "output" two words.

In his YouTube video about NFT and Twitter, Mr Fungible explains why opinion matters on Twitter.

"You want people who have similar values and beliefs to you to follow you... because they're more likely to engage with what you post."

So tweeting an opinion is an organic way to get the right following on Twitter. The kind of people who are attracted to your tweets.

My favorite author, Hunter S. Thompson, learned to write by copying the Great Gatsby novels over and over again.

If you find it hard to come up with opinion tweets, try rewriting existing popular tweets about NFT or Web3.

You'll spread your already compelling ideas in your own way, gain experience, and eventually create your own original opinion tweets.

Here's an example of a viral opinion tweet taken from @DCLBlogger:

"The biggest wealth transfers happen when you're right and most people end up being wrong."

We can quickly turn this into an opinion tweet in our own words:

Money is easiest to get when you are right and most people are wrong.

News tweets

News content is my happiest and most troublesome, because I always have to catch up with the hot topics in the first place. Although it is fun to tell stories, it often sacrifices my precious sleep time.

News tweets are pretty self-explanatory, but one of the things that annoys me is that Twitter doesn't want people to leave its platform when they tweet links to news. After all, all social networks aim to grab your attention.

So when you post a link to news about NFT on OpenSea, or even your own NFT, Twitter will crop the image to make it unappealing in the feed.

Look at the example on the left...

The tweet on the left was automatically posted via the Twitter News link. The bottom of the image has been cut out. The Tweet on the right is more compelling, and it only takes a few more seconds to right-click, save, and upload the image.

How to Tweet

Everyone in the NFT community wants to learn something new. It's a good idea to include NFT guides or tutorials in your tweets.

You can use Google to search for blogs or Medium articles. They can be as simple as "How to set Metamask" or as complex as "How to create a node on Polygon."

By including tutorial tweets, you'll be able to keep up with the latest information about web3 and provide value to your fans.

Create a Twitter Calendar

As someone who has a lot more to say on a daily basis, I can tell you from personal experience that you don't expect to tweet every day. It's impossible.

To get followers, you need to be consistent with the tweets and cover different times of the day.

You can use the calendar option in any social media software to schedule a month's worth of tweets on a Sunday afternoon.

Many people use Tweetdeck, the free software that comes with Twitter. It's fine for some basic Posting, but if you want to build an effective Twitter growth system, I recommend Social Champ.

I use it to manage hundreds of social media accounts for NFT projects.

Being consistent on Twitter is a good start to building an NFT community.

summarize

Now you know, don't just copy what other people do on Twitter. Because that would be like the blind leading the blind. Instead, find your own unique way to bring value to the NFT community.

You're ready to create 4 different types of Twitter content, and you know where to find examples and inspiration.

There are all kinds of tweets every day, and by creating valuable content, you will gain trust and new followers on Twitter.

When you have your own system in place to continually grow a valuable Twitter account, you can spend more time connecting with the people you wish to connect with personally.