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From 0 to 5 ETH, Toei Animation to make One Piece into NFT, "Great Luck"!

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23-02-07 17:59

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For a long time, the main information flow in the NFT circle has been in English. The language barrier makes it difficult for NFT investors to obtain information about Japanese NFT projects. In addition, many Japanese NFT projects focus on "localized communities", and there is even no English announcement in the project operation process. This causes these projects to act like "vacuum zones" in the NFT circle.

Japan's NFT ranking (Photo source: NFTRANKING.JP)

However, in the last month, a NFT project named DenDekaDen has occupied the first place in the trading volume of Japan's NFT since its release at the beginning of the year, while the old Japanese NFT projects such as CryptoNinja and Murakami Takahashi NFT have fallen behind. The recent announcement of a strategic partnership with Toei Animation, Japan's oldest animation production company, has further broken the circle.

What exactly is this DenDekaDen, dubbed "The future of Japan's NFT"?

DenDekaDen introduced

Offering information

The full name of the DenDekaDen NFT series is DenDekaDen Genesis Omikuji, or DDD for short. Released on 1st January 2023 with a total of 756 units, 35 kept by the team, launched with a unique optional payment format where those who get whitelisted can choose to either Free Mint or pay 0.07 ETH and above, which may be proportional to the lucky value.

Strata is also known to be using DenDekaDen for a new metaverse infrastructure platform it is developingBaunsuThe pilot program. With Baunsu, DenDekaDen assets can unlock new utilities and applications across the metaverse platform.

Special attribute design

DenDekaDen Genesis Omikuji The Omikuji from the name refers to the 'imperial sign,' which is used at Japanese shrines and Buddhist temples to tell fortunes of random fortune-seekers. The sign indicates the likelihood of a person's hopes coming true, whether he or she will find a good match, or something about wealth, health, life, etc. When shows that luck is not good, people will fold paper and posted on the place such as pine, is said to be the cause of the customs is the pine tree (loose, matsu) and verb "wait" (つ, matsu) is a pun, so bad luck will wait at the tree, not dependent on official.

Six lucky values

DDD refers to the design of the royal God sign, and NFT is divided into 6 kinds according to the lucky value:

• Daiji (7 PCS)

• Great Gil (123)

• Nakagi (183)

• Ji (226)

• Moryoshi (115)

• Fierce (102)

The rarest of the lucky values, "Daguji" is currently priced at 55 ETH, and "Daguji" is priced at 8 ETH.

Thanks to this unique NFT attribute design, DDD is affectionately known as "Big Luck" in Chinese NFT circles.

Seven NFT characters

In addition, each NFT corresponds to a role, which is called "SOUL" in the NFT attribute. There are seven traits, and each Trait corresponds to 108 NFT. It's worth noting that the authorities run a Twitter feed for each character:こひる | Kohiru,メグナ | Megna,People fly sand | Hisato,Bene,Taylor,Momo,Night in | Yoa.

Lucky values and other attributes can develop different storylines

Each DDD NFT has 10 attributes, which are subdivided according to such attributes as WISH, ACADEMICS, LOVE, DISCPUTES, BENEFACTOR, TRAVEL, HEALTH, and BUSINESS. According to the official, these stats will be combined with the NFT's lucky value, which may lead to different storylines.

Team information

DenDekaDen was founded by Strata, a newly formed creative organization, according to StrataOfficial websiteWith offices in Tokyo, London and New York, Strata works with a wide range of artists to create custom artwork for the NFT, art and games industries, bridging the physical and digital divide in artists' work. Strata consists of a diverse team of industry experts who have held key positions in many of the world's leading companies.

sashimi's previous works (photo: sashimi'sPersonal website)

A number of Japanese illustrators are responsible for the artwork of DDD@VT_RKGK,@ssm_a_u,@GreyRadianFrom their past art, they also specialize in high-saturation manga style works.

Holder situation

Second-creation holders by Azuki

Blue Chip Holders of DDDS (Photo: NFTGO)

According toNFTGO dataIt shows that there are 86 blue chip project holders of DDDS holding 244 DDDS, accounting for 32.28% of the total. After the release of DDD, there were many secondary creations combining Azuki and DDD in the Azuki community, and Azuki and the project holder had the highest compatibility.

Subsequent series

Related instructions for the second NFT series

According toOfficial informationThe second NFT series, Spirit Key Avatars, will be in the PFP category and will be released in April during the "Blossom of a Hundred Flowers in Kyoto", with price and quantity to be determined. The number of airdrops and whitelist casting slots are assigned based on the lucky value attribute of the DenDekaDen NFT, as shown in the figure above. For example, "Daiji" airdrops 3 NFT and has 4 whitelist casting slots. In addition, non-holders are whitelisted based on their participation in Discord.

future

Japanese policy support

Since Satoshi Nakamoto, who claims to live in Japan, published the Genesis Bitcoin white paper and later the Mt.Gox scandal, Japan has long had a deep relationship with the crypto world, and it has stepped up a fast track since last year.

Kishida mentioned advances in the metaverse and NFT fields during a visit to the UK in May 2022, when he told British investors that his government was focusing on growth related to Web3. The ministry of Economy, Trade and Industry last month set up the new Web3 Promotion office, which is described as a cross-ministerial body, the sources said.

Subsequently, according to October 3, 2022report", Japanese Prime Minister Fumio Kishida made a policy speech at the extraordinary session of the Diet, in which he mentioned that he would vigorously promote the use of Web3 services such as Metacosu and NFT. He also listed "expanding the use of Web3 services" as one of the goals of "investing in digital transformation".

Japan's crypto memes and policy support have driven consumers, entrepreneurs and related industries into the NFT space. The opportunities for DenDekaDen and the Strata and Toei Animation behind it are plentiful in this environment.

The joys and sorrows of Toei Animation

Toei Animation strategic cooperation official announcement

DenDekaDen Floor Price Change

On February 3, Toei AnimationannounceEntered into a strategic partnership with DenDekaDen's parent Strata to launch DenDekaDen, the first NFT-enabled IP project.

The price of flooring at DenDekaDen NFT rose by 285% from 1.3 ETH to more than 5 ETH.

Since the late 1980s and 1990s, Japanese anime and Japanese culture have become a global trend that has attracted worldwide attention, largely thanks to Toei Animation, an evergreen Japanese animation company. The company publishes anime works such as "Seven Dragon Ball", "Saint Seiya", "Sailor Moon", "Slam Dunk", "Digimon", "One Piece" and so on, are all popular works. In addition, according toMALAccording to statistics, Toei Animation has produced a total of 871 animations, including TV series, ONA, OVA, theater version, etc.

Toei Animation owns many well-known animation IP rights

Toei Animation's business includes animation development and production, as well as global marketing and licensing of works. The company is expanding its business globally with the corporate tenet of being a leader in ideas that deliver "dreams" and "hopes" to children and people around the world. As a studio, Toei Animation has had a huge impact on anime since its inception, and continues to be a leader in the industry with its renowned continuous/revamped franchises and huge production volumes, holding a pivotal position in the animation market.

With Strata, DenDekaDen may be able to create a new animation IP, but one that straddles both the NFT and animation domains. A growing community of NFT holders and fans support this expanding IP universe and are able to communicate directly with characters on Twitter. Strata hopes that over time, the community around DenDekaDen will have the opportunity to participate in the development of new projects for Web 3.0.

Animation Studio Pierrot has produced animation such as Naruto, Shinigami and Tokyo Ghoul

In fact, since the 1980s, Toei's influence has been the industry leader, and it has driven the development of Japan's animation industry, giving birth to a series of animation companies, such as Ghibli, Kyoto Animation, J.Staff, Production I.G, etc. This large number of fresh blood into the animation market, bringing vitality and creativity.

At the time, Toei was still their big brother, but it seems not anymore.

After entering the 21st century, Toei gradually began to lose its dominant position, and younger generations rose up and gradually nibbled its market. Toei, on the other hand, has been living on old ground. Except for Hikari Sailor Moon, there are almost no new works with good reputation. It has to rely on the overseas copyright of Saint Seiya, Dragon Ball, Digimon, One Piece and other classic IP every year.

However, Toei cannot always rest easy. There are numerous excellent planning and production companies looking after it. If there are no more new classics, it will be overtaken by others sooner or later and eventually be submerged in the long river of history. Its move into the field of NFT is both a bold innovation, or it may be driven by the tide of The Times.

conclusion

DenDekaDen is a Japanese NFT project that combines the advantages of Japanese culture, policies, and the support of an established local company with a methodical pace of operation, making it a rare entry into the mainstream NFT market.

Toei Animation, the company most closely associated with it, has been an old company for more than 60 years and is already a behemoth. Toei hosts many classic IP addresses and people's memories. However, the company has a huge scale and can be involved in the whole body. When entering a new field, it is inevitable to have a big tail. Now it's stepping out of its comfort zone, in between the old and the new, hoping that this new creation will make the "NFT-IP-animation" combo shine beyond the crypto world.