What's the background of Twitter's new interim CEO?

Leo

23-05-12 18:50

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Today, Musk announced on social media that he will soon hire a new CEO for Twitter, while he himself will become the Executive Chairman and CTO, responsible for overseeing products, software, and systems. It is clear from his words that the new CEO of Twitter is a woman, who will officially become the new CEO of Twitter in 6 weeks.

Interestingly, Musk has not revealed much information about the new CEO, but later the Wall Street Journal reported that insiders revealed that Linda Yaccarino, the advertising director of NBC Universal, is discussing becoming the new CEO of Twitter.

You may not be familiar with Linda, but BlockBeats has searched for Linda Yaccarin's work experience. Linda currently works at NBC Universal (NBCU), a US media company that leans towards entertainment news, providing readers with products and services related to entertainment, news, and information.

According to reports, Linda is the advertising director of NBCU and has been working for the company for more than ten years. During her tenure, she has always advocated for finding better ways to measure advertising effectiveness. As the advertising sales director of NBCU, she played a key role in launching the company's supported advertising Peacock streaming service. Prior to this, she worked in advertising sales at Turner (formerly Turner Broadcasting System) for 19 years and can be considered a professional talent in advertising marketing.

As we all know, after taking over Twitter at the end of last year, Musk began to lay off employees and cut expenses due to its poor financial data. He also launched a new policy of paid verification for Twitter's "blue V" certification. Due to this policy, many advertisers on Twitter stopped advertising. At a meeting in March of this year, Musk said that Twitter's advertising revenue had declined by 50% and that it was on the brink of bankruptcy just a few months after the acquisition was completed.

And Linda seems to exist to fill the gap in Twitter advertising. As an executive who has been deeply involved in advertising and marketing for decades, Linda has extensive experience in advertising and marketing. In addition, Linda has three important identities:

-Linda is the chairman of the Advertising Council and has a strong advantage in attracting advertising clients.

-Linda is the Executive Chairman of the World Economic Forum working group, and she is able to maintain contact with both businessmen and politicians.

-Linda is also the global chairman of the UK talent management group Ymu, which allows her to come into contact with many celebrities.

Three types of "Chairman" identity may enable Linda to correct the current shortcomings of Twitter in advertising. She brings with her a wealth of resources and relationships, which may make up for Musk's shortcomings in the advertising field on Twitter.

Linda has also joined many advertising and women's organizations, which are not mentioned one by one. Interestingly, Linda was also a member of an organization in the US Department of Health and Human Services, and was previously named by former US President Trump on Twitter to participate in his Presidential Council on Sports, Fitness, and Nutrition.

The relationship between Musk and Linda may have originated from an interview. In April of this year, Linda interviewed Musk at the MMA Global POSSIBLE conference. The main topics they discussed were freedom of speech and the protection of advertisers on Twitter. After the interview, Linda posted a short article on LinkedIn to talk about her experience chatting with Musk. The gist of it was that "as media and marketing professionals, we all need to do our part to support the core values of freedom of speech, accountability, and transparency on Twitter. So let's all come up with some solutions and work together to achieve Twitter 2.0."

Linda calls on industry insiders to be tolerant of Twitter's current shortcomings and actively participate in improving Twitter's governance. Linda has previously expressed her interest in improving Twitter. Currently, Linda has over 20,000 followers on Twitter, and her most recent retweet was about NBCU.

If you search "Twitter CEO" on Twitter, Linda's account is prominently listed alongside Musk's, making it seem like she is a shoo-in for the position of Twitter's new CEO?