Original Title: "Sui's Hottest Application Suia, Creating a New Paradigm for On-Chain Social Networking"
Original Author: Rainy Sleep
Decentralized social applications have always been an important application direction in the Web3 industry. Although we have seen the emergence of Web3 social applications, we have also witnessed their popularity disappear. Lens Protocol has a large user base, but most users are there for the airdrop expectations. Essentially, this is because these social protocols do not have the ability to compete with the user-friendly social products of Web2.
However, a social application from the Sui ecosystem is changing this situation. Suia is now leveraging the cost advantage, speed advantage, and powerful combination of Sui Network to implement the adoption of social applications in this direction.
Currently, Suia is experiencing one of its most critical application development milestones: token issuance. On May 15th, Suia will launch its token issuance on the LaunchPad platform of the Sui ecosystem application, Cetus.
After ten months of construction, Suia has gained over 320,000 users and partnered with over 100 brands on Sui. The number of daily active users has exceeded 50,000.
Suia has received Sui Grants and Sui Builder Heros awards from the Sui Foundation, and has won the Move CTF championship and Sui Demo day championship.
As the first collaborative project of the Sui Foundation in Asia, Suia has helped link over 80 projects from ecosystems in the Asia-Pacific region for the Sui Foundation.
Suia and Sui Foundation jointly developed an offline NFT coffee system and participated in the Taipei Smart City Summit exhibition;
Nowadays, Suia has become the most popular decentralized application on the Sui Network mainnet, with over 200,000 interactions. So what makes Suia stand out?
Suia is a new social application deployed on the Sui Network. Their philosophy is to create an open, powerful, and user-driven community through product innovation. To achieve this goal, Suia has designed many NFT activity badges in their product, such as... (the rest of the content is not provided)
"Seoul Sui Builder House", people who participate in the Seoul Sui event or are interested in the event can claim this NFT badge;
"Sui Insights=""SeaPad", this type of product is similar to a community cold start in Suia's NFT minting - by using the Suia platform to make more people aware of the application product, thereby promoting the generation of interest;
"Suirfboard NFT", some NFT projects will directly choose Suia as the issuing platform;
"Cetus Launch on Sui Mainnet", records a specific time point of the protocol, such as token issuance.
Through Suia, we can explore various on-chain and off-chain application scenarios. Just like what we mentioned earlier, similar to the experience we have in Web2 social products, we can mint commemorative NFTs, art NFTs, and brand NFTs provided by community activity organizers, and place these NFTs into our personal profiles based on the powerful composability of Sui. At the same time, these actions are unrestricted and do not require permission.
Moreover, these NFT minting features are often mutually beneficial, meaning that some cold-start protocols can gain exposure on Suia or attract more users to participate in the community through NFT minting; while Suia community members can also participate in the community by issuing more interesting NFTs on Suia or benefiting from potential future airdrops in NFT minting.
Suia's Explore feature is helping to expose Sui's ecological projects and push interesting NFTs to community members.
Meanwhile, Suia's "Feed" feature builds a social network based on Sui blockchain addresses, where we can share our thoughts and daily life. The algorithmic push of these Feeds is based on users' on-chain activity data.
Suia has another feature called "Brand Club", which allows brand partners in the Sui ecosystem to participate in specific NFT minting activities. Whether it is from the perspective of building a community for the brand or increasing exposure, Suia is a very useful tool for Sui ecosystem brands.
In addition, Suia has opened up many interesting features, such as the World Cup prediction activity in December last year. Suia community users can express their support for the team by receiving team NFTs. One noteworthy aspect of this activity is that, with the help of Sui's object-oriented programming model, Suia's World Cup NFTs were effectively combined with Capy NFTs, as shown in the following figure.
According to Sui Network CEO Evan and CPO Adeniyi, "This is one of the biggest differences between Sui and other public chains. Such composability can drive the birth of many new scenarios, and we really like this example (the combination of Capy and Suia)."
Another example of composability is Suia's launch of a feature called "SuiBox".
We can understand SuiBox as an NFT collection, just like how we collect stamps and put them in a collection. We can put all the NFTs owned by the wallet into SuiBox and showcase them in Suia's personal portfolio. SuiBox can handle various types of NFTs, including text, video, and audio. The ownership of the original NFT will be placed in SuiBox, and the owner can retrieve the ownership at any time.
SuiBox is an excellent example of the powerful composability brought by Sui, and in the future, Suia will create more use cases based on composability. As Evan Cheng, co-founder and CEO of Mysten Labs, mentioned, "The composability of assets is the key to scalability. Imagine in a game that supports UGC, a cup is an asset. This contract allows water, wine, juice, and cup to be 'composed'. If it is built on Sui, it becomes possible to pour liquid gold into the cup - anything can be composed."
SUIA will be issued on Cetus, the Sui ecosystem application, on May 15th. This token issuance is one of the most important milestones for Suia.
The SUIA token will use economic incentives to encourage user participation in the ecosystem's development and provide fair compensation for their efforts. This will create a mutually beneficial system where every participant's efforts will receive fair rewards. This means that users who actively participate in the SUIA ecosystem will receive fair compensation, while those who do not participate or participate very little will not receive economic incentives.
Token issuance is also an important way for Suia to achieve decentralized and automated operation. Decentralization can create a truly open and fair community environment for Suia, while automated operation is actually the delegation of power to the application party, that is, the power to formulate platform rules and operate the platform is handed over to the community. This will create a sense of ownership in the community and promote the long-term development of the platform.
Just like Suia mentioned in Gitbook, "We believe that ownership of digital assets is an important part of the new generation society. People who hold the same assets can become friends, colleagues, and even family."
Suia has innovated in the following four dimensions:
1. Personalized NFT recommendations;
2、Based on on-chain activity data Feed;
3、Brand club settlement;
4、More powerful composability.
From a fundamental perspective, Suia is leveraging the inherent advantages of Web3 in ownership to organically combine brand owners, communities, and UGC content. What's even more exciting is that the utilization of Sui's low-cost, high-performance, and powerful composability gives Suia a stronger competitive edge and higher product potential compared to other social products. Therefore, this also makes us more eager to see Suia's future development. How it will change the entire social network in the future, let's wait and see.
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