Source: Tako Protocol

Socializing, one of the primitive needs of human beings. At the same time, it is also a driving force for the formation and development of human society. The development of socializing also witnesses the progress of technology. From agricultural society to industrial society, and then to the Internet era, people's ways of socializing are no longer limited by time and space, and information has real-time and interactive features.

However, as one of the important needs of human beings, socialization cannot be fully reflected in traditional social networks. The user's data, content, and social relationships are owned and controlled by the platform, and the user's contributions and benefits are not proportional. To solve this problem, developers are exploring decentralized social networks based on blockchain and Web3.

In the early days, developers attempted to build decentralized social networks like Steemit, but due to technical limitations and poor user experience, they did not receive widespread attention and usage. Subsequently, some projects utilized Ethereum's smart contracts and token mechanisms to build social DApps, but still faced challenges such as cost and scalability.

Nowadays, Web3 social networking has entered a new stage, with support from newer and faster technologies and traffic. Based on this, Tako Protocol has proposed a new social paradigm that meets user needs and introduces a new closed-loop business model, aimed at achieving social monetization.

Web3 Deconstruction of Social Assets

The theory of social capital holds that social relationships and networks are a type of social resource that can bring various benefits to individuals and organizations. However, social capital is also a difficult-to-observe and measure resource, making it difficult to quantify.

Web3 social assets face the same problem. Tako Protocol deconstructs the industry on the existing basis and adds a monetization layer, allowing everyone to convert their social assets into economic benefits.

In traditional social media platforms, only users with a certain level of social influence can monetize their influence. They earn income by trading with brands, endorsing or promoting them. This approach ignores the fact that everyone has their own value. Pop artist Andy Warhol predicted in the last century that everyone has the potential to be famous for 15 minutes.

Tako Protocol breaks this limitation and divides the monetization layer of Web3 social assets into four dimensions: personal profiles, content, influence, and attention.

Personal profile is the user's identity on Web3 social platform, and it is also the purest social asset. Content refers to the text, images, videos, etc. that users publish on Web3 social platform, which can be monetized by selling or renting their own content. Influence represents the user's social influence on Web3 social platform, reflecting their reputation, authority, trust, etc. Attention is a component of social assets, which can be monetized through bidding and auction.

Each dimension can be monetized individually, which means that everyone's 15 minutes of fame can be sold. At the same time, these four dimensions make up a person's social assets, which can be understood as Total Value Locked (TVL) in DeFi terms.

Of course, with the development of Web3 social, Tako Protocol may add more dimensions in the future to make social assets more abundant and diverse.

Social Asset Trading Standardization

After completing the deconstruction of Web3 social assets, the most important thing is to price them. This is also the most urgently needed function for users, as it represents the most unique productivity direction of Web3.

The pricing of social assets is a complex process that involves multiple interests and demands, as well as various factors and variables. The pricing of social assets will change with time and circumstances, and requires constant adjustment and updating. As an intermediary, Tako Protocol does not price social assets, but instead leaves it to the market. Through a decentralized protocol, users can freely recommend, advertise, and plan Web3 social content, and thus obtain corresponding profits.

Tako Protocol, while not pricing social assets, will launch a social asset trading platform with certain standards. This will allow users to buy, sell, and lease social assets directly without relying on any intermediaries. This prepares for the subsequent launch of social assets as collateral and derivatives, improving the asset utilization efficiency and liquidity of the entire industry.

This can be seen from the major events in the cryptocurrency industry in recent years, from IC0 Summer, DeFi Summer to NFT Summer, all of which rely on the support and promotion of trading platforms. Against the backdrop of a bull market, giants in the fields of CEX, DEX, NFT markets have emerged, and these giants are also indirectly or directly leading the industry trends. Today, Tako Protocol is trying to replicate the same logic in Web3 social networking.

Modularization and customization will become the social trend of Web3

In fact, whether it is the deconstruction of Web3 social assets or the standardization of social asset transactions, both are solutions of Tako Protocol. Tako Protocol's solution can be seen as an extension of the scenario described by USV in "Fat Protocols".

However, there is still a certain distance between content creators, regular users, and merchants from the protocol layer. In order to bridge this gap, Tako Protocol has launched the dApp "JamFrens" and a series of directly usable modules.

JamFrens is a client based on Tako Protocol and uses Farcaster and Lens Protocol as content sources. It can directly help users of Farcaster and Lens Protocol monetize their social influence and conduct content and data transactions. In addition, JamFrens has improved the X to Earn model of GameFi to make it more suitable for social scenarios. Advertisers can bid to promote and disseminate relevant content through content creators and curators who have advertising target audiences.

From the current product form of JamFrens, it looks more like a client for user education and developer demonstration launched by Tako Protocol. JamFrens showcases Tako Protocol as middleware, which is compatible with multi-chain underlying architecture and can also adapt to most content generating dApps on the market.

Modularization is a hot topic in recent blockchain technology, but it is different from the concept of Tako Protocol. Tako Protocol's modularization is more focused on social smart contracts. Developers can customize different smart contracts based on Tako Protocol for different social scenarios and needs, and the smart contract can be packaged as a commodity for direct sale or rental, enjoying the advantages of usage sharing. If Tako Protocol is understood as ChatGPT, then Tako Protocol's modularization of smart contracts can be considered as the GPT store.

Tako Protocol also introduces two sets of smart contracts that can be used directly in the official documentation, "Open Curation" and "Open pool model V3".

Open Curation is a bidding activity initiated by content creators aimed at enhancing the interactivity of content. Within a specified time frame, the user with the highest participation will receive a reward. This is a common way for content creators to enhance interactivity on major social platforms, and Tako Protocol has developed it into a set of smart contract templates to help improve transparency between creators and audiences, ensuring the authenticity of activities and content.

Open pool model V3 is a smart contract for viral marketing that adds a mechanism similar to Fomo3D and one-yuan snatch to the content. Content creators can create a content pool, and users can purchase content pool tickets after completing content forwarding or referencing. Ticket holders can receive certain profits from subsequent ticket buyers. At the same time, a portion of the funds for each ticket purchased by users will be contributed to the content pool. When there are no ticket buyers for 24 hours after the ticket buyer purchases the ticket, the ticket buyer will be able to receive the entire content pool funds.

Redesigning Social

Web3 Social is a disruptive social paradigm. Tako Protocol deconstructs social assets into multiple monetizable dimensions, allowing everyone to profit from their social value. At the same time, it provides a range of tools and modules that enable developers and users to easily build and use Web3 social applications.

Tako Protocol provides a new solution for Web3 social networking. The future of Web3 is where everyone can have their own social assets and trade and appreciate them through market mechanisms. This is not only a technological innovation, but also a social change that will redefine the relationships and values between people.

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