Web3's native social products have begun to grab the attention of traditional social products.

Ethereum founder Vitalik said at ETH Taipei in March this year that "Farcaster has accumulated enough users and is very interesting. Although it has yet to be improved, I can get higher quality interactions on this platform." He admitted that he has used Farcaster for more time than Twitter, and Musk even asked directly on Twitter "why he left."

The importance of social products to the Internet is self-evident. In the current decentralized social landscape, which is still in a chaotic and pioneering period, there is a product that is gaining a lot of attention and users by simplifying thresholds and economic incentives. It is UXLINK, which focuses on "acquaintance social networking." Since its launch in April 2023, UXLINK has had 5.3 million registered users, built nearly 90,000 group chats, and reached more than 7 million users through group chats.

But UXLINK is different from Farcaster. Although both are social products, UXLINK focuses on social interaction among acquaintances. There is no power system of following and being followed in the underlying logic, just like the difference between Weibo and WeChat in the traditional Internet. We know that since WeChat went online, whether it is the circle of friends or group chat, it has profoundly shaped the online social model between people. In the era of decentralized social networking, what UXLINK wants to accomplish is to achieve the effect of synchronous utilization of social relationships and assets by relying on links and trust.

The most important thing is that the UXLINK airdrop is imminent, and the community still has a time window to understand the entire UXLINk product and the benefits that users can reap. In this article, we will convey the charm of the new generation of social products to readers by disassembling the entire product architecture and data performance of UXLINK.

UXLINK Product Disassembly

UXLINK is known as the "social monster" because it has a clear architectural plan from the product itself to the underlying protocol, infrastructure, and future evolution direction.

Easy to log in, open protocol, UXLINK's product layer

UXLINK's application launch interface is currently built on Web2 social products. Its account system has been upgraded with data structure to support Telegram, WhatsApp, and EOA wallet login (such as MetaMask, TrustWallet). Users can log in to the UXLINK platform without registration, which means that users can directly access UXLINK through their existing accounts. At the same time, with the opening of the UXLINK protocol, more third-party applications will be integrated with the UXLINK account system to achieve seamless login connection.

Groups are the core scenario of UXLINK. After obtaining the invitation code, users can enter the global community and connect in Telegram. The Bot also provides a variety of account, asset, and task module buttons. After clicking to enter, the user already has the Arbitrum wallet that was automatically generated based on the login account, that is, UXWallet.

In addition, users can also complete Odyssey tasks and other methods to obtain in-app assets, Mint identity ID and SBT, have Web3 identity and social graph, and conduct asset transactions. This is the Social DEX that UXLINK has launched at the application layer. Users can directly trade encrypted assets based on the AA wallet; and UX Growth (Link to Earn), which obtains users and data for UXLINK and can also serve third-party Dapps.

Products, users, and developers are integrated, the infrastructure layer of UXLINK

The "foundation" of infrastructure is data. The reason why the transformation of social data can be completed is mainly due to the two core protocols of UXLINK.

The first is the RWS protocol, which mainly solves the problem of social graphs of acquaintances, including the UXAccount service protocol and the UXGraph service protocol, providing data service capabilities such as social data, social assets, and social recommendations. Developers can use the API and SDK provided by UXLINK to call the user's social graph to realize personalized recommendation services such as people they may know, content or products they are interested in, which greatly reduces the cost of product startup and helps developers achieve better recommendations and growth.

The second is the AWC protocol, which mainly solves the relationship between identity and assets on the chain, can help developers better understand users, and help AI models perform behavioral analysis and recommendations.

Related reading: "UXLINK: How the infrastructure of social relationship data will become an important part of Web3"

In addition, UXLINK also plans to develop the Social Luiquidity social chain to solve social asset problems such as social data flow and pledge. On UXLINK's social chain, each account has its own social graph network, and UXLINK users can manage their social assets independently. All Dapps built on the social chain can natively access this social network, making digital assets based on this network more liquid.

It will also support the use of ecological developers and third parties, so as to bring out the greater value of social assets. As the UXLINK team said in an interview, "cooperation with third parties can bring more scenarios and applications to our users, users benefit, UXLINK obtains data, and forms a positive cycle."

In addition to good applications and high-quality users, a good ecosystem also requires developers to be a high ground that cannot be ignored. UXLINK plans to launch development kit tools to serve ordinary developers, and to support more developers to join the UXLINK ecosystem by establishing the UXLINK Community Developer Fund, providing all-round support for the construction of the UXLINK ecosystem in terms of technology, funds and user growth.

Dual tokens + IDO, UXLINK's asset layer

After introducing the product layer and infrastructure layer, UXLINK's future development focus is also on the asset layer.

In terms of native assets, UXLINK adopts a dual-token model, which is the protocol's native utility token $UXUY and the governance token $UXLINK. UXUY mainly serves as the core incentive for the development of the UXLINK community and ecosystem. It is based on a transparent proof-of-link (POL) mechanism. There is no pre-minted UXUY. Users earn UXUY by inviting others or contributing to the ecosystem. The earlier the user creates a social network, the more UXUY they receive.

UXLINK is mainly used for community governance and to generate revenue from UXLINK projects and products. Its total supply does not exceed 1,000,000,000, of which 65% is allocated to the community, 40% to users, and about 25% to developers and partners.

UXLINK said in an interview with BlockBeats that UXLINK will airdrop governance tokens based on the points of user accounts and the weight of user interaction behaviors before and after TGE. Currently, users can earn ecological points through Link to Earn and participating in activities and interactions of UXLINK ecological applications.

Related reading: "Interview with "Social Monster" UXLINK: How to subvert the Web3.0 "acquaintance social" market? "

On April 26, UXLINK officially announced the first season of airdrop activities. UXLINK currently has nearly 5.5 million users, and the airdrop is expected to cover 10% of active users. In other words, it will cover more than 550,000 community contributors, which is one of the largest airdrop activities in history.

The airdrop will be carried out through NFT certificates. The 4 sets of theme NFTs issued are MOON, TRUST, FRENS, and LINK. The theme names are generated by community voting and are expected to start minting on May 3. UXLINK currently calls on community users to complete three key tasks as soon as possible, namely: 1. Invite friends to join UXLINK 2. On-chain interactive behavior 3. Link wallet assets As TGE approaches, the issue that the community is most concerned about is undoubtedly the asset price performance after UXLINK goes online, which has been discussed in many communities and social media. From a comprehensive market perspective, UXLINK is currently valued at $200 million, and its benchmark is CyberConnect, which is also a social infrastructure. It currently has about 2 million users, 560K Twitter followers, and about 50,000 official TG groups. According to dapprader, its on-chain UAW is about 3K. UXLINK currently has about 5.5 million users, 560K Twitter followers, and about 240,000 official TG groups. According to dapprader, its on-chain UAW is about 34K. The total market value of CyberConnect fluctuates around 1 billion US dollars. From the above data comparison, UXLINK is expected to reach and exceed the total market value of 1 billion US dollars after TGE.

Another social project that is often mentioned and compared with UXLINK is Farcaster, whose valuation in the last round of financing has reached 1 billion US dollars. With the second half of the bull market and the gradual outbreak of Web3 mass adoption, the valuation/market value of social projects will usually increase significantly. The community expects UXLINK to have a brilliant performance after TGE.

In addition to UXLINK's own token assets, it also plans to incubate assets within the platform, and groups are the core scenarios of assets within the ecosystem. As mentioned above, UXLINK has built a Social DEX, where users can directly trade encrypted assets based on the AA wallet. The IDO platform and lending platform will be launched later, which means that future asset issuance and trading can be realized in groups. The advantages of the group will help the entire UXLINK ecosystem to form a scale effect and gain more extensive support, which will be introduced in detail in the ecological data performance later.

UXLINK's ecological data performance, with both applications and traffic

Currently, the main applications of the UXLINK ecosystem include UX Growth (Link to Earn) and Social DEX.

UX Growth (Link to Earn) is a new type of Dapp in the ecosystem. From invitations to wallet creation to group creation or joining, it uses social connections to build and profit. Users contribute their own social graph data through the Link to Earn mechanism and can also receive points rewards. On the one hand, this product captures users' social data for the UXLINK protocol, and on the other hand, it also serves as a user growth service for various products in the UXLINK ecosystem.

Social DEX is a combination of AI trading robots + UX Group. Based on the UXLINK protocol, it helps users participate in the crypto market more effectively through AI-assisted tools in a relatively familiar crowd environment. The logic is similar to China's "Pinduoduo", which uses acquaintances to endorse and guide, reduce transaction friction, and improve transaction efficiency and experience.

With the continuous improvement of UXLINK's infrastructure, more and more developers and third-party Dapps will begin to enter the UXLINK platform. For example, EarlyBird3, a third-party GameFi team, started growth through UXLINK and completed social fission growth from 0 to 40,000 in 7 days. The specific application process is that it calls the social data of the UXLINK protocol to realize social functions such as friend ranking and friend assistance, which improves the user stickiness and experience of the product.

UXLINK officials said that there are more AI applications such as OKAPI review applications and Bubble AI in the schedule, and they will soon enter the ecosystem. These ecological projects will also enhance UXLINK's infrastructure in terms of data and enrich the user experience.

In addition to the increasing number of applications, UXLINK's traffic data performance is also steadily improving. First of all, it cannot be ignored that UXLINK chose to build on Telegram, a traditional social product with over 800 million monthly active users, which will naturally aggregate traffic.

According to the UXLINK official website and on-chain data, UXLINK has covered 94,953 groups with more than 7 million users in the groups, of which more than 30,000 groups have minted their own GGraph (group on-chain graph) and GWallet (group on-chain wallet), making UXLINK the world's largest social platform based on Web3 groups.

With the opening of TOKEN2049 in Dubai on April 18, UXLINK also joined forces with OKX Ventures, Web3port and Trusta Labs to organize the AIRDROP2049 fission growth event planning, aiming to establish AIRDROP2049 as a brand event, just like TOKEN2049, so that users can enjoy the feast of AIRDROP and project parties can achieve traffic interaction and rapid growth. Official introduction Token2049 AIRDROP is embedded in the UXLINK group function, and rewards are given based on the user's social graph and Link2earn ranking by calling the RWS protocol.

The event has more than 50 well-known Web3 project parties participating, covering popular tracks such as BTC ecology, AI, infrastructure, GameFi, etc., providing users with 100,000 USDT and 100,000 USD worth of token rewards. According to the leaders of several participating projects, the AIRDROP2049 event mechanism is very attractive. Users can get airdrops from 50 well-known Web3 projects with one participation, including ordinary task airdrops, invitation rewards, ranking rewards, and sub-task rewards for different projects.

Three days after the event went online, it received more than 200,000 visits from around the world. The first batch of projects launched received an average of more than 30,000 new users, and the AIRDROP2049 on-chain contract interaction has exceeded 100,000 times. The person in charge of the high-performance pledge public chain project ALIENX is very optimistic about the AIRDROP2049 project, believing that this is the first time in the industry that multiple different tracks have been combined for large-scale airdrops. The cross-growth of traffic of different types of users is very interesting, and it may even exceed the influence of TOKEN2049 in the future.

Focusing on social networking among acquaintances, where does UXLINK’s competitiveness come from?

Since the development of decentralized social networking and SocialFi tracks, many social protocols have been born, either with a broad user base or with a good economic model. UXLINK is the first project to launch social relationships among acquaintances. In my opinion, the highlight of UXLINK is also the biggest difference between its two-way, point-to-point and one-way, attention relationships.

We can compare it with the well-known social products or protocols on the market, and we will find that UXLINK’s competitiveness also comes from its trust-based social networking and economic model brought by acquaintances, which it attaches more importance to from the bottom.

Comparison with Lens: UXLINK emphasizes community-driven group functions and asset issuance. Lens Protocol aims to provide a common protocol and data layer for projects and developers in the social track, so as to help developers better develop interconnected social products. UXLINK is a social product with a core infrastructure layer. From the protocol to the product form, it emphasizes real user participation and also adds asset issuance, which is slightly different from Lens's approach.

Comparison with CyberConnect: UXLINK emphasizes acquaintance social interaction and trust. CyberConnect's decentralized account system solves the user's identity problem well. The focus on the application layer and user scenarios also makes CyberConnect's data performance better than pure social protocols such as Lens. However, UXLINK is different from CyberConnect. It emphasizes the importance of trust in social products, and has richer product forms such as peer-to-peer invitations and in-app transactions.

Comparison with Farcaster: UXLINK emphasizes two-way social interaction. As a popular decentralized social protocol this year, Farcaster's largest front-end application Warpcast has increased DAU through Frames updates and community meme coin incubation. However, compared with UXLINK, its social product model is still a one-way relationship of attention and being followed. In the future, UXLINK will also incubate group assets and asset issuance functions of the entire application platform, and two-way social relationships will bring a more solid user base for this.

However, every social product or protocol has its own main battlefield. For UXLINK, using the traffic pool of traditional social networking to tap the potential of acquaintance social networking is a powerful magic weapon for its deep market penetration. One of the acquaintance relationships is reflected in the fact that UXLINK's entry scenarios choose mature usage scenarios that users are familiar with, such as Telegram, Facebook, and WhatsApp, which the team expects to expand in the next stage, to build a social relationship map of acquaintances; another point is that the entire application scenario tends to establish trust point-to-point, and content and service recommendations based on friend relationships make it easier to reach transactions and deep interactions, thereby improving the user stickiness of the product.

UXLINK stands on the shoulders of Web2 social giants and cleverly transforms the traffic entrance of Web2 into the traffic entrance of Web3. It is not that the new entrance cannot be built, but that Telegram is more cost-effective.

The entire decentralized social track has been growing with controversy, but this year's strong performance of the Farcaster protocol and the group community incubated by UXLINK and Telegram have given the market more confidence in the future of decentralized social networking, and also given users more time to establish usage habits and tell stories for the entire track.

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