In the past two weeks, the controversy over the qualifications of zkSync airdrops has been the most concerned topic in the community. Community users and project owners have different opinions, and the controversy was finally explained by the helpless annotation that "the era of airdrops has changed". Various signals indicate that in the new cycle, airdrops can no longer easily achieve a win-win situation for users and project owners, and the practical realization of this native wealth code in the currency circle has become more difficult.

It is worth noting that on the day when ZK was launched on the Binance trading platform, Binance announced that it would distribute ZK tokens to qualified community users, providing a total of 52,500 places to the community and distributing more than 10 million ZK tokens.

This move is unprecedented. This is not only a "pattern" operation around the zkSync community, but also an important change made by Binance under the new changes in the crypto market environment.

In recent months, the crypto market has preferred projects with sufficient circulation, and projects with high FDV and low circulation have been labeled as suppressing market liquidity. Based on the changing needs of the crypto community, Binance announced a month ago that it would modify the listing rules to provide opportunities for crypto projects with medium-to-high circulation but low market value FDV.

The exploration of responding to community needs is ongoing. On June 19, Binance announced the launch of the HODLer Airdrop event, which uses a "retrospective snapshot" method to issue new project tokens to BNB holders. This time, the HODLer Airdrop prefers projects with medium-to-low market value FDV and medium-to-high circulation.

Previously, project tokens were usually listed on Binance with Launchpool, and BNB holders would receive rewards through Launchpool or Megadrop. However, since such activities clarify the participation time and project situation, they will attract large funds to buy BNB at the beginning of the activity and pour into the launch pool, and then unlock and withdraw in large quantities at the end, and even have a fluctuating impact on the price of BNB. For the interests of long-term BNB holders, it seems necessary to control the incentive share of project tokens allocated to Launchpool to a certain extent.

Through this HODLer Airdrop event, the project tokens have been rewarded to the community before they are listed on Binance spot trading, which enables long-term BNB holders to obtain more new project token shares.

In users' predictions of the development of the project party, "being able to go on Binance" often represents "a big deal", which is one of the highlights of the project party to attract user participation. Now in this expectation realization link, there is a more comprehensive solution. HODLer Airdrop makes the Binance influence realization process no longer just a game for big players, but also a blessing for diamond hands.

Retrospective dividends, the spring of diamond hands

HODLer Airdrop Participation Steps

If you want to participate in the HODLer Airdrop event, you can deposit your BNB into "Simple Earning Coins". No matter which deposit period you choose, you have the opportunity to get the airdrop tokens issued by Binance.

The participation steps are very simple and seem to be nothing special. The feature of HODLer Airdrop is that Binance will take multiple snapshots of the user's balance and total pool balance at any time every hour, and calculate the user's average balance per hour.The final decision on how much airdrop rewards a user can get is the snapshot at a random time before the announcement of the airdrop reward.

In addition, when participating in the event, users do not know what project's airdrop they will receive. Binance will announce the project information in the HODLer Airdrop announcement, and within 24 hours after the announcement, eligible users will receive the HODLer Airdrop rewards directly in their spot wallets.

Compared to the community activities previously launched by Binance, HODLer Airdrop pays more attention to fairness and popularity, providing Binance users with a fairer opportunity to participate in activities and obtain investment returns with low risk.

Random snapshots, blind box awards

The introduction of the retrospective random snapshot mechanism adds uncertainty to the HODLer Airdrop event. The final decision on how much airdrop rewards a user can get is a snapshot at a random moment before the announcement of the airdrop reward.

Binance has completed the user balance snapshot before the HODLer Airdrop of the new token begins. For example, the reward calculation for the HODLer Airdrop on June 11, 2024, refers to the user balance snapshot time range from June 1, 2024 to June 7, 2024.

This uncertainty will actually make community participation more fair.

In the crypto market, "investment" and "speculation" operations are often mixed together. For those loyal users who have long supported Binance and actively participated in community activities, random snapshots are a mechanism to recognize and reward their loyalty. HODLer Airdrop activities tend to reward those investors who firmly hold BNB, encouraging users to invest based on their trust in Binance and their long-term optimism about the value of BNB, rather than speculative behavior in pursuit of short-term interests.

In addition, HODLer Airdrop also sets a hard limit on the amount of BNB held by each user, which will also be announced in each HODLer Airdrop announcement. For example, if a user holds 203 BNB and the holding calculation limit is 200 BNB, the user's final reward amount will be calculated based on 200BNB.

This limited participation mechanism avoids the monopoly of rewards by users with large amounts of funds to a certain extent, and small and medium-sized investors can get more rewards, thus highlighting the dividend returns of long-term holders.

The setting that matches the retrospective random snapshot is the post-disclosure of project details, which can be understood as "blind box prize draw". Such a setting involves the trust between the platform and users.

When users participate in the HODLer Airdrop event, they do not know exactly which airdrop token they will receive. If there are multiple HODLer Airdrop projects running at the same time, the user's BNB assets in BNB Simple Earning Coins will be allocated to the projects running at the same time (unless otherwise stated).

New coins on Binance often become hot topics for discussion and pursuit in the crypto community. In the attention-driven crypto market, acting earlier than market news means being able to get more financial returns. In the HODLer Airdrop event launched this time, a snapshot was taken when the announcement was released, and eligible users can receive token airdrops within just 24 hours after the announcement was issued.

This fast feedback mechanism can provide users with instant satisfaction. Holding BNB can "passively own hot target positions." In addition, it is well known that Binance's mining and listing rumors often have an impact on BNB's price fluctuations, and HODLer Airdrop has weakened this impact to a certain extent and prolonged investors' holding period. This is a community game involving trust, and Binance needs to have enough confidence.

One fish, four ways to eat, BNB benefits seamlessly connected

Before this, Launchpool has become the "strongest engine" to boost BNB's growth and give back to community users. In the past year, BNB has risen by more than 130%, rising from around $200 to a record high of $721 at the beginning of this month. During the same period, BNB holders' participation in Launchpool has brought them impressive returns.

In more than half a year, Binance Launchpool has launched 14 projects. Users can participate in new coin mining by staking BNB, and in addition to the BNB's rising returns, they can also get considerable Launchpool returns. Taking the mining returns of the 14 periods before April 16 as an example, the average BNB mining yield was 136%, and during the bear market, Launchpool's mining APY was also around 15%-20%.

Related reading: "Analysis of Binance Launchpool Wealth Code, What is the Wealth Effect of Previous Years? "

After that, Binance launched the Megadrop event, where users can subscribe to BNB regular products, participate in activities in the Binance Web3 wallet to earn points, and get new coin airdrop rewards. The first Megadrop project, Bitcoin re-staking public chain BounceBit (BB), also had an increase of more than 200% two weeks after its launch.

Related reading: "Killing two birds with one stone, retail investor-friendly, analyzing the advantages of Binance's Megadrop"

So what is the difference between HODLer Airdrop and the Launchpool that is still running and the recently launched Magadrop?

The biggest difference is that Launchpool and Megadrop both have clear funding effectiveness times, while the holding period of HODLer Airdrop is a random period before the announcement is issued.

Based on this, from the user's perspective, the participation path of the first two is to see the announcement first, then put the BNB held into the activity pool or participate in the activity, while the HODLer Airdrop has completed the snapshot of BNB holders who participated in the deposit before when the announcement was issued.

In the HODLer Airdrop, BNB users can enjoy the simple profit rate of earning coins, and can also participate in the Launchpool and Megadrop points activities of the same period to enjoy the benefits of "one fish, four meals". The opportunity for users to generate additional income based on BNB assets will be seamlessly connected.

By continuously launching such community activities, Binance's development and the interests of BNB holders have formed a positive cycle. Despite the sluggish market and the rotation of narratives, the industry continues to develop, and there are still many projects worth paying attention to and with investment value. Doing a comprehensive investment research analysis and keeping an eye on alpha dynamics are the first rules of crypto market investment. In addition, following the "biggest smart money" to earn low-risk returns is also an option worth considering.

Just a month ago, Binance announced that it would modify its listing rules and start supporting small and medium-sized crypto projects, saying that Binance would invite high-quality teams to apply for listing projects through direct listing, Launchpools and Megadrops. In the introduction of the launch of HODLer Airdrop, Binance also emphasized that it would introduce small and medium-sized projects with large circulation, strong community and organic growth. At present, the first round of listing projects of HODLer Airdrop has not been announced. What will the wealth effect be? There is also the announcement of the "first batch of diamond hand users".

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