Rhythm fully integrates Farcaster protocol to bring a new Web3 content platform experience

24-07-25 12:02

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Rhythm has been established for six years. As a content platform, we are thinking about how to make our best contribution to information dissemination and encryption ecology while bringing better information to readers. Previously, Rhythm integrated multiple segmented product functions including creator website Mirror and Chrome information retrieval plug-in in the app, so that users can get a better content experience.

Today, we have accumulated millions of users, and the number of active users across all channels is close to one million. The App is often shortlisted in the App Store US news category list. Nearly 500,000 global users use our multilingual version App to read industry information every week. Today we will announce the most important decision for the Blockbeats platform - starting from this version, we will fully connect our user system to the Farcaster protocol. Readers can choose to use the Farcaster protocol to log in to the Rhythm APP, and then they can comment and forward the content, which will also be reflected in your Farcaster account. When readers use the rhythm client, they can closely integrate with the encrypted content on Farcaster, and directly complete content discovery, dissemination and management functions in the application. We will also build and operate a more friendly encrypted discussion community on Farcaster.

Why choose Farcaster?

Farcaster is a new generation of decentralized social media protocol that supports the freedom to choose different clients to log in, and also allows developers to create different types of applications based on the protocol.

The Farcaster protocol runs on the blockchain, does not rely on a central server, and users have full control over their accounts. You can move your social identity between different clients, and this identity will not change as you change clients. For example, if you use Warpcast, a client developed by the Farcaster team, to publish content, these contents can also be displayed on the rhythm Farcaster client. Even if one of your clients is closed, you can still log in from other clients to retrieve all your user relationships and content, and your use will not be affected in any way.

In 2022, Farcaster completed a $30 million financing led by a16z, the first venture capital firm in the traditional Internet to hold shares of all four most valuable social media companies in the early 2010s, including Facebook, Groupon, Twitter, and Zynga. In May of this year, Farcaster completed another $150 million financing led by Paradigm at a valuation of $1 billion. Paradigm's founder Matt Huang once chose to bet on this future algorithmic social media giant in ByteDance only half a year after its establishment, and received a return of more than 2,000 times.

After Farcaster went online, it did not rush to expand users by means of token incentives or airdrop expectations like traditional Crypto products. The founder repeatedly emphasized that running the Hub would not receive any economic incentives. The team chose a more rational, traditional route that respects the growth law of social media, gathering people rather than tokens. The ecological vitality it demonstrated also gives us hope for centralized social media products.

The decentralized vision is still there

Since the birth of the Internet, from portals to mobile applications, the most profound change brought to the world is the change in the way people socialize with each other. However, since the development of social media, the all-round monopoly of technology giants has produced irreversible negative effects. TikTok has been boycotted, and Twitter and Facebook have been censoring and blocking accounts more and more seriously. Geopolitics and censorship issues have become huge challenges that mainstream social media will inevitably face today.

Twitter had such characteristics when it was first established. It was extremely friendly to third-party developers at the beginning. It could provide APIs for any development. It could easily call the most core user data without any commercial cooperation with the official, and develop various clients, search engines or content aggregation applications based on it. In the early days, third-party clients such as Tweetbot and Twitterrific became the first batch of successful independent applications, but with the commercial expansion of Twitter, especially after the change of ownership, the proliferation of vulgar content, the unwarranted ban of accounts, the high cost of API calls and other problems made it no longer an open social platform centered on users.

In the last cycle of encryption, the WEB3 trend swept the world. At that time, Facebook, the most successful social network company in the world, directly renamed the company META. Major Internet companies around the world were looking for growth paths in the WEB3 cycle. The narrative of the metaverse made people seem to have seen the future of major applications breaking through the barriers of various Internet companies and interconnecting.

But the tide receded, and we did not realize this great vision. Everyone also admitted that WEB3 experienced a bubble. The giants soon found a new love, AI.

Facing AI, our feelings are complicated. Someone in the team joked: All the idealists in the Crypto industry have gone to do AI, and those who want to make money have gone to buy Nvidia. Only we fools are still holding on.

But the realization of any great vision will experience bubbles. AI has also experienced three ups and downs before it has ushered in today's comprehensive application. Maybe in this cycle, we still cannot welcome the arrival of AGI, or Nvidia's market value may be a bubble again, but we can already see the power of AI to change the future.

Therefore, as a native content platform in the crypto industry, Blockbeats is willing to fully support the power of innovation.

As a crypto content platform, Rhythm has access to the Farcaster protocol, which means that the updated Rhythm APP is also a Farcaster client. After logging in, readers can comment and forward under the content of Rhythm's articles, which will also be displayed on the reader's Farcaster other client homepage. In addition, Farcaster is not only a social product, but also a content platform, which gathers a group of high-quality content produced by crypto users. When using the Rhythm client, users can closely integrate with these contents and solve problems such as content discovery, content dissemination and content management directly in the application.

How to use the Rhythm Farcaster client

Farcaster protocol clients can communicate and interact with each other, and each client has its own independent user system and potential airdrop expectations. As the most mainstream Farcaster client, Warpcast has a relatively complete registration process. Therefore, this article will not go into details about how to register a Warpcast account. For details, please click to view "Warpcast's most complete guide | The entire Crypto circle is registering, how can newcomers play this "encrypted Alpha social application"? ".

The login process of the rhythm web version of Farcaster community is as follows

1. Open the Rhythm official website, click "Community" - "My", and the login page will appear on the right.

2. After clicking "Login", a QR code will appear. Use the camera to scan the code. After the login link appears, click it to jump to the authorization page.

Note: The jump link display method may be slightly different for Android and iOS users. See the third step for details.

3. Please note that if you do not have Warps (Warpcast's own currency unit) in your account, after the jump link authorization login, Apple mobile phone users will be shown to pay $1, and Android users will need to consume 10 (inclusive) Warps (if the account Warps is insufficient, the link will be displayed as failed) before the registration can be completed.

If you don’t have Warps before, but want to experience the rhythmic Farcaster client, we will also subsidize the first batch of users who participate in the experience. You only need to post "I want to join the Blockbeats community, @blockbeatsasia.eth" on Warpcast (as shown below) to get 10 officially subsidized Warps to complete the login process.

If you want to buy Warps yourself, you can click "Warps" on the Warpcaste homepage - select the quantity "500" - "Buy warps", spend about 0.0015ETH (5 USDT), activate the on-chain wallet to complete the purchase. Currently supports mainstream wallets such as MetaMast and Coinbase Wallet.

4. After paying 10 Warps, the entire login process is completed. After logging in, you can post updates on the BlockBeats website/app community page, and the content you post will also be synchronized to other clients such as Warpcast.

The Farcaster community login process for the App version is as follows

1. You need to go to the Apple App Store first, search for "BlockBeats" and update to the latest version. After entering the new version of the App, click the community in the upper right corner.

2. On the community page, click "My" in the lower right corner to prepare for login.

3. After entering the login step, follow the prompts to "Fill in your email address" and click "Get verification code" (please fill in the Warpcast email address you have registered before).

4. Authorize the linked account to complete the login. If you have not logged in to your account through the rhythm webpage before, you will need to consume 10 Warps here. If you do not have Warps, but want to experience the rhythm Farcaster client, we will also subsidize the first batch of users who participate in the experience. You only need to post "I want to join the Blockbeats community, @blockbeatsasia.eth" on Warpcast (see the above for the legend explanation) to get 10 officially subsidized Warps to complete the login process.

5. After logging in, you can start posting your updates! You can also comment on industry news. Content and comments posted through the rhythm client will be synchronized with Warpcast or other Farcaster clients.