Rhythm fully integrates the Farcaster protocol, bringing a whole new Web3 content platform experience

24-07-25 12:02

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Rhythm has been established for six years now. As a content platform, we are not only committed to bringing high-quality information to our readers but also contemplating how to contribute to information dissemination and the crypto ecosystem. Previously, Rhythm has integrated multiple specialized product features within the app, including creator website Mirror and the Chrome information retrieval plugin, enhancing the user experience.

Today, we have accumulated millions of users, with nearly a million active users across all channels. The app consistently ranks in the top news category list in the US App Store, with close to 500,000 global users using our multilingual app to read industry information every week. Today, we are excited to announce the most significant decision regarding the Blockbeats platform—we will be integrating our user system fully into the Farcaster protocol starting from this version. Readers can choose to use the Farcaster protocol to log in to the Rhythm app, enabling them to comment on and share content. These interactions will also reflect in their Farcaster account. When using the Rhythm client, readers can seamlessly interact with encrypted content on Farcaster, directly engaging in content discovery, dissemination, and management within the app. We will also establish and operate a more crypto-friendly discussion community on Farcaster.

Why Choose Farcaster?

Farcaster is a next-generation decentralized social media protocol that supports the freedom to choose different client logins and allows developers to create various types of applications based on the protocol.

The Farcaster protocol operates on the blockchain and does not rely on central servers, giving users complete control of their accounts. You can move your social identity across different clients without it changing when you switch clients. For example, if you publish content using the Farcaster team's self-developed client, Warpcast, this content will also be visible on the Rhythm Farcaster client. Even if one of your clients is shut down, you can still recover all your user relationships and content by logging in from other clients, ensuring uninterrupted usage.

In 2022, Farcaster secured a $30 million funding round led by a16z. a16z was the first venture capital firm to hold stakes in the four most valuable social media companies of the early 2010s, including Facebook, Groupon, Twitter, and Zynga. In May of this year, Farcaster achieved a $1 billion valuation with a $150 million funding round led by Paradigm. Paradigm's founder, Matt Huang, previously made a bet on this future algorithmic social media giant, ByteDance, within just six months of its establishment, resulting in over a 2000x return.

After Farcaster was launched, unlike traditional crypto products, it did not eagerly seek user expansion through token incentives or airdrops as expected. The founder has repeatedly emphasized that running the Hub will not receive any economic incentives. The team chose a more rational approach, respecting the growth trajectory of social media, taking a traditional route to build a community around people rather than tokens. The displayed ecosystem vitality has also shown us hope for centralized social media products.

The Decentralization Vision Endures

Since the birth of the Internet, from portals to mobile apps, the most profound change that this world has brought is transforming the way people socialize. However, as social media has evolved, the all-encompassing monopoly of tech giants has produced irreversible negative effects. TikTok faces resistance, Twitter and Facebook have increasingly severe censorship and account suspension issues, and geopolitical and censorship issues have become significant challenges that mainstream social media platforms inevitably face today.

At its inception, Twitter had such characteristics, initially being extremely developer-friendly, providing APIs for any development without needing any official commercial partnership to easily access the most critical user data and develop various clients, search engines, or content aggregation apps based on it. Early third-party clients like Tweetbot and Twitterrific became the first successful independent apps, but as Twitter commercialized and especially after changing ownership, with vulgar content rampant, accounts suspended for no reason, high API call fees, and other issues, it is no longer a user-centric open social platform.

In the previous cycle of crypto, the WEB3 trend once swept the world. At that time, the world's most successful social networking company, Facebook, directly renamed the company META, and major internet companies worldwide were all seeking growth paths in the WEB3 era. The narrative of the metaverse made it seem like we had already seen the future of major apps breaking through the barriers of various internet companies and achieving interconnectedness.

However, as the tide receded, we did not realize this great vision, and everyone acknowledges that WEB3 experienced a bubble. The giants quickly found a new love in AI.

Faced with AI, our feelings are mixed. Some team members joked, "Idealistic people in the crypto industry have all gone to do AI, those who want to make money have all gone to buy NVIDIA, and only us fools are still persisting."

But the realization of any great vision will go through a bubble, and AI has also experienced ups and downs three times before ushering in its comprehensive application today. Perhaps in this cycle, we still cannot welcome the arrival of AGI, or NVIDIA's current market value may be another bubble, but we can already see the transformative power of AI for the future.

Therefore, as a native content platform in the crypto industry, Blockbeats is willing to fully support the power of innovation.

As Delight, a crypto content platform, integrates the Farcaster protocol, this means that the updated Delight app is also a Farcaster client. After logging in, readers can comment on and share Delight's article content, which will also be displayed on the readers' other Farcaster client homepages. Furthermore, Farcaster is not only a social product but also a content platform that gathers a group of high-quality crypto user-generated content. When users use the Delight client, they can closely integrate with this content, directly addressing content discovery, dissemination, and management issues within the app.

How to Use the Delight Farcaster Client

The Farcaster protocol clients can interact with each other, each client has its own independent user system and potential airdrop expectations. As Warpcast is currently the most popular Farcaster client, the registration process is relatively complete. Therefore, this article will not elaborate on how to register a Warpcast account. For details, please refer to the article "Warpcast Ultimate Guide: The Entire Crypto Community is Registering, How Can Newcomers Navigate This 'Crypto Alpha Social App'?".

The Delight Web Version Farcaster Community Login Process is as Follows

1. Open Blockbeats' official website, click on "Community" - "Mine," and the login page will appear on the right.

2. After clicking "Log In," a QR code will appear. Use the camera to scan it, and once the login link appears, click to go to the authorization page.

Note: The display of the redirection link may vary slightly for Android and iOS users, as detailed in step three.

3. Please note that if there are no Warps (Warpcast's native currency unit) in your account, after authorizing the login through the redirection link, Apple users will be prompted to pay $1, while Android users will need to spend 10 Warps or more (if the account has insufficient Warps, the link will fail) to complete the registration.

If you did not have Warps before but would like to experience the Farcaster client, we will also subsidize the first batch of participating users. You just need to post on Warpcast saying "I want to join the Blockbeats community, @blockbeatsasia.eth" (as shown below) to receive the official subsidy of 10 Warps to complete the login process.

If you wish to purchase Warps yourself, you can go to the Warpcast website, click on "Warps" on the homepage, select quantity "500", then click "Buy Warps." This will cost approximately 0.0015 ETH (5 USDT). Activate your on-chain wallet to complete the purchase. Currently, MetaMask, Coinbase Wallet, and other mainstream wallets are supported.

4. After purchasing 10 Warps, the entire login process is completed. Once logged in, you can post updates on the BlockBeats website/app's community page, and your posts will also be synchronized to Warpcast and other clients.

The Farcaster Community Login Process in the BlockBeats App Version is as follows

1. You need to first go to the Apple App Store, search for "BlockBeats by Farcaster," and update to the latest version. Upon entering the new app version, click on the top right "Community" button.

2. On the Community page, click on the bottom right "Mine" section to prepare for login.

3. In the login process, follow the instructions to "Enter your email" and click "Get Verification Code" (please enter the email registered with Warpcast here).

4. Authorize and link your account to complete the login. If you have not previously logged in to your account via the BlockBeats website, you will need to spend 10 Warps here. If you do not have Warps but would like to experience the Farcaster client, we will also subsidize the first batch of participating users. You just need to post on Warpcast saying "I want to join the Blockbeats community, @blockbeatsasia.eth" (refer to the example above), to receive the official subsidy of 10 Warps to complete the login process.

5. Once logged in, you can start posting your updates! You can also provide feedback on industry news. Publishing content and comments through the Cadence client will be synchronized with Warpcast or other Farcaster clients.