On September 19, McLaren Racing and OKX, the leading blockchain technology company and Official Principal Partner of the McLaren F1 Team, unveiled a limited edition “Legend Reborn” livery design that will be used on the McLaren MCL38 F1 car that will race at the 2024 Singapore Grand Prix.
The “Legend Reborn” livery was designed by McLaren and OKX to pay tribute to McLaren’s iconic MP4 era (1981-1996). Widely regarded as one of the greatest F1 cars ever built, the MP4 series showcased a true spirit of innovation, a quality that both brands value. The livery pays homage to the team’s illustrious history by fusing elements of the MP4 era with McLaren’s iconic papaya orange colour.
Legend Reborn was unveiled at an exclusive trackside event in Singapore, attended by OKX Chief Marketing Officer Haider Rafique, McLaren Racing CEO Zak Brown and McLaren F1 drivers Lando Norris and Oscar Piastri.
The livery also pays homage to McLaren legends, including Ayrton Senna, Alain Prost and Niki Lauda, who drove and helped create the iconic era of the MP4, with the names of 13 iconic drivers from that era incorporated into the cockpit livery.
The collaboration between McLaren and OKX is focused on innovation and an enhanced fan experience, and Legend Reborn uses McLaren’s heritage as a springboard to evoke a unique sense of nostalgia and bring McLaren to the wider racing community.
The Legend Reborn livery follows the Senna tribute livery unveiled at the Monaco Grand Prix earlier this year – ‘McLaren Senna presented by OKX’.
Louise McEwen, Chief Marketing Officer, McLaren Racing said: “It’s fantastic to be working with OKX to bring our third bespoke livery back to Singapore. ‘Legend Reborn’ is a great way to celebrate and honour our iconic history, uniting fans old and new. Following on from this year’s Senna campaign, this livery further reflects our partnership with OKX as we continue to deliver unique brand stories for fans of both brands around the world.”
Haider Rafique, Chief Marketing Officer of OKX, said: "We share McLaren's belief in the power of persistence and innovation. This year, we launched some of our own upgrades, including a complete revamp of the wallet, which will make the on-chain world more accessible to people around the world. We believe that, like F1, cryptocurrency can be disrupted by a visionary team who are fearless in innovation and have a "challenger" mentality. Now is a new era that replaces the established hierarchy, and Legend Reborn encourages us to look to the past for inspiration as we chart a new course for the future. ”
For further information please contact:
Steve Atkins, Chief Communications Officer, McLaren Racing
Steve.atkins@mclaren.com / +44 (0) 7590 771 849
Saskia Wirth, Director of Corporate Communications, McLaren Racing
saskia.wirth@mclaren.com / +44 (0) 7442 934 149
Jack McLean, Communications Manager, McLaren Racing
jack.mclean@mclaren.com / +44 (0) 7392 392 034
Fran Campbell, Head of Communications, McLaren Racing
fran.campbell@mclaren.com / +44 (0) 7442 692 253
About McLaren
McLaren Racing was founded in 1963 by racing driver Bruce McLaren. The team made its Formula 1 debut in 2007. Since 1966, McLaren has won 20 Formula 1 World Championships, 186 Formula 1 Grand Prix, three Indianapolis 500s and the 24 Hours of Le Mans on its first attempt.
McLaren Racing competes in six motorsport series. The team competes in the FIA Formula E World Championship with McLaren F1 drivers Lando Norris and Oscar Piastri; in the NTT INDYCAR Series with Arrow McLaren drivers Pato O’Ward, Alexander Rossi and Nolan Siegel; in the ABB FIA Formula E World Championship with NEOM McLaren Formula E Team; in the Extreme E Championship with NEOM McLaren Extreme E Team drivers Cristina Gutiérrez and Mattias Ekström; and in the F1 Academy with ART Grand Prix and Driver Development Program member Bianca Bustamante. The team also competes in the F1 Sim Racing Championship with McLaren Shadow, having won the 2022 Teams’ and Drivers’ Championships.
McLaren is a champion of sustainability in the sport and a signatory to the UN Sport for Climate Action Commitment. It is committed to achieving net zero emissions by 2040 and fostering a culture of diversity and inclusion in the motorsport industry.
McLaren Racing - Official Website
OKX is a technology company working to build global blockchain infrastructure to make it more accessible and useful.
We want to create a more efficient, transparent and connected future.
OKX started as a cryptocurrency exchange, providing trading opportunities to millions of users and gradually became one of the largest trading platforms in the world. In recent years, we have developed a multi-chain wallet for millions of users to access decentralized applications (dApps).
OKX is a brand that many large institutions trust, and they gain access to the crypto market through a reliable platform that seamlessly connects to the global financial system.
Our most well-known products include: OKX Exchange, OKX Wallet, OKX Marketplace, OKX Explorer, OKX Chain Developer Operating System, OKX Ventures and OKX Institutional Services. To learn more about OKX, please download our app or visit: okx.com
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