In order to gain attention, are memes moving from virtual to real?

The market rhythm of meme coins changes very quickly. In a blink of an eye, ETH, which has been suppressed by Solana, has quietly recovered.

From the changes in ETH's gas fee in the past week, we can intuitively see the recovery of the ETH mainnet:

"Give Vitalik coins", this once familiar way of attracting attention has returned again. During the National Day holiday, Ethereum co-founder Vitalik Buterin sold 11.76 billion MOODENGs through KyberSwap for 21.033 ETH (about US$50,900). On October 7, Vitalik's address sold another 10 billion MOODENGs for 308.69 ETH (US$762,000) and transferred 260.16 ETH (US$642,000) to the charity Kanro, which caused $MOODENG on Ethereum to rise sharply and set a new high.

On Twitter, Vitalik posted, “I am very grateful to Meme Coin projects that donate part of their token supply directly to charities (for example, I saw Ebull donate a large number of tokens to multiple groups last month), and any tokens sent to me will be donated to charity (thanks to Moodeng, the 10 billion tokens received today will be donated to the prevention and treatment of airborne disease technology), but I would rather donate tokens directly to charities, and perhaps set up a DAO to allow the community to directly participate in decision-making and processes.”

Chain players have mixed opinions on this method of “Vitalik advertising space” + “charity” to gain attention. Some players think that memes on ETH can’t come up with new content from the creative power of content, so they have to use the “time travel technique” to go back to the route of $SHIB more than 3 years ago, give money to Vitalik, and then Vitalik donates to charity or destroys it to form a “good thing”, which is a manifestation of ETH’s bowing to Solana in terms of meme strength. Some players joked that ETH’s standardized meme operation process should just be used as a meme to issue a coin.

But the editor has a more positive view on this. If this process is so easy to reproduce, then ETH should have been full of golden dogs. Getting Vitalik’s interaction is only a result, and the efforts behind the community cannot be ignored, otherwise anyone can give 80% or even 90% of the chips to Vitalik, and then the remaining 20% or 10% of the actual circulation will just sit and watch it take off.

Whether it is $MOODENG or $Neiro, these last targets have strong community power. How to judge the strength of community power? It's very simple. No matter how much money is held, it can be considered strong to gather the holders and do something seriously, not to mention that after the token rises, there are still a steady stream of holders who take out their holdings to donate, which costs real money.

If we look at this process in the opposite direction, we can actually appreciate the charm of community power. On ETH, one of the memes that left the deepest impression on me is $PEOPLE. Although $PEOPLE can now be classified as a meme, it was originally a DAO coin that went to the "Constitution Auction" and belonged to "from real to virtual". Compared with pure memes, the advantage of DAO coins in terms of consensus building is that "a direction of common efforts has been clearly proposed from the beginning", such as "constitutional auction", "buying an NBA team", and "buying a real island". Similar to the early PFP NFT, people would buy it with a liking mentality and then change their avatars.

Although the DAO track is now almost unpopular, and all attempts to move towards a grand vision at that time almost all failed, the shock left to us is still strong - as an individual, the power of you and me cannot be ignored, as long as we can gather together and work towards a goal.

Therefore, although pure memes can form fission and spread through interesting content, it is still more difficult for FT to actually unite holders to do something together than NFT.

Although the ETH meme seems to have recently regained the "standard operating procedures" of many years ago, the editor hopes that this "standard operating procedure" can continue and some new activities can be created based on it. For example, a meme based on McDonald's/KFC, which raises funds through the community, and then broadcasts live to distribute safe McDonald's/KFC meals to homeless people or other vulnerable groups who have difficulty in getting enough food. For example, $EBULL, a meme derived from Vitalik's cow image, can we do something like "cow care movement". It's okay to give Vitalik coins, but at the same time, you can also try to do charity without Vitalik's hands. Would Vitalik be more willing to see it drive itself to do charity through the community, and then let Vitalik respond to the charity results?

The individual will of each player on the chain condenses the value of a currency, and uses this crystallization to benefit people or causes in the world in a charitable way. This is a very warm promotion for the currency and even the entire crypto market. This is also one of the differentiated advantages of ETH meme and Solana - if Solana reflects more of the vitality of content creation and young people's recognition of niche culture, then ETH is more idealistic.

The positive meme flywheel of "moving from virtual to real" is turning again. This time, I hope it can turn longer.

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