OKX House Beta Release: Redefining On-Chain Commerce and Digital Ownership

24-11-22 15:44

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Source: OKX

· OKX's on-chain business introduces an immersive virtual shopping experience, where users can use cryptocurrency to purchase exclusive products from OKX's brand and partners, including clothing and hardware wallets.

· As a new alternative to traditional e-commerce, each physical product comes with a tradable NFT, linking real-world ownership and supporting transactions through the OKX wallet.

November 22 — Leading global Web3 technology company OKX announces the launch of the "OKX House" beta, a blockchain-based retail platform offering an immersive virtual shopping experience. Users can use cryptocurrency to purchase exclusive products from OKX and its partner brands.

The "OKX House" seamlessly integrates physical and digital ownership, allowing the OKX wallet community to showcase their on-chain identity in the real world while maintaining true digital ownership. Each product's NFT can be gifted or traded on the market (such as the zero-fee OKX Marketplace).

Unlike traditional e-commerce solutions, "OKX House" is developed based on a new proprietary on-chain backend system, providing an end-to-end on-chain shopping experience while retaining a convenient and smooth shopping interface. By combining blockchain technology with retail, "OKX House" has created a new e-commerce paradigm where digital and physical ownership are intertwined: each product comes with a tradable NFT, which can be gifted or sold before redemption, and the new NFT holder gains full redemption rights to the physical product. This decentralized authentication system does not require third-party verification, ensuring a transparent and trustless ownership transfer.

OKX House introduces an interactive virtual environment where the on-chain community can explore and purchase exclusive products, receive NFT airdrops, and discover the OKX wallet ecosystem. The initial product series includes OKX branded clothing, such as limited edition hoodies and hats, each item accompanied by an authenticated NFT tradable on the NFT marketplace (such as the zero-fee OKX Marketplace).

How Does OKX House Redefine the On-Chain Ownership Experience?

· Exclusive Series: Exclusive series from OKX brand and collaborations with McLaren and Manchester City, available only on the OKX Shop.

· Multi-Chain Support: Purchase goods using native tokens or stablecoins on six major networks: Ethereum, Polygon, Arbitrum, Optimism, XLayer, and BNB Chain, with soon-to-come support for more networks such as Base.

· NFT-Enabled Ownership: Each physical item includes a unique and tradable NFT.

· Global Logistics: Integrated with DHL to achieve fast global shipping.

· Custom E-commerce Technology: End-to-end infrastructure providing customers with an on-chain shopping experience, with an interface that mirrors traditional shopping portals.

· Zero-Fee Transactions: Fee-less NFT secondary market transactions.

· Exclusive Partnerships: Through co-branded collaborations with OKX brand partners, more brand zones are set to be launched.

Built for the Community

OKX believes that the crypto community is shaping the on-chain future transformation. The launch of "OKX House" aims to showcase the contribution of the crypto community to the real world through fee-less transactions and the release of exclusive limited-edition merchandise.

The community is not just an ordinary neighborhood shop. Each item tells a story that exists in the physical world and extends to the blockchain. It represents a deeper form of ownership and identity, providing customers with truly digitally endorsed branded products that can be instantly traded or gifted. This is an alternative on-chain shopping experience that sets a new standard for the industry. Future brand collaborations will introduce more exclusive series combining digital ownership with real-world applications, redefining the interaction between the on-chain community and brands.

Haider Rafique, Chief Marketing Officer of OKX, said: "This new model transforms traditional e-commerce into something that embodies Web3 values such as true ownership, transparency, and community spirit. Through the upcoming co-branded collaborations and limited-edition products, we aim to continue expanding this new retail paradigm, hoping to build a bridge between physical utility and digital ownership."

In the near future, "OKX House" will expand its virtual environment, introducing dedicated partner rooms offering co-branded merchandise from the McLaren Racing Team, Manchester City Football Club, and other community partners.

For more information, please visit the OKX website. (Note: Users can access the Market section by logging into a Web3 wallet, scrolling down, or clicking on the banner.)

About OKX

OKX is a technology company dedicated to the global blockchain infrastructure development to make it more accessible and practical.

We aim to create a more efficient, transparent, and interconnected future.

Originally an encrypted currency exchange, OKX has provided trading opportunities to millions of users and has gradually become one of the world's largest trading platforms. In recent years, we have developed a multi-chain wallet for millions of users to access decentralized applications (dApps).

OKX is a brand trusted by many large institutions who seamlessly connect to the global financial system through a reliable platform to gain access to the encrypted market.

Our most well-known products include: OKX Exchange, OKX Wallet, OKX Blockchain Explorer, OKX Operating System, OKX Ventures, and OKX Institutional Services. For more information, please download our app or visit the official website.

Disclaimer

This article may contain content related to products that may not be applicable in your area. This article is intended to provide general information only and is not responsible for any factual errors or omissions. This article represents the author's personal views and not necessarily those of OKX. This article is not intended to provide any advice, including but not limited to: (i) investment advice or recommendations; (ii) offers or solicitations for the purchase, sale, or holding of digital assets; or (iii) financial, accounting, legal, or tax advice. Holding digital assets (including stablecoins and NFTs) involves high risks, may experience significant fluctuations, or even become worthless. You should carefully consider whether trading or holding digital assets is suitable for your financial situation. For specific advice related to your circumstances, please consult your legal/tax/investment professional. The information presented in this article (including market data and statistics, if any) is for general reference only. Although we have taken all reasonable precautions in preparing this data and charts, we do not assume any responsibility for any factual errors or omissions expressed herein. OKX Web3 features, including the OKX Web3 Wallet and OKX NFT Marketplace, are governed by separate terms of service from OKX.