From Innovation to Application, How Did KUN.global Achieve 150x Growth?

25-01-09 15:00

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In October 2024, Stripe made a high-profile $1.1 billion acquisition of the stablecoin infrastructure company Bridge, marking the largest acquisition deal in the cryptocurrency industry to date. This signaled that traditional payment giants are accelerating their embrace of digital currency and Web3 technology. Meanwhile, global economic integration and cross-border business demands continue to grow, with enterprises increasingly desiring real-time settlement and reduced transaction costs. In emerging markets such as Indonesia and Africa, the lack of robust financial infrastructure and high cross-border fees are particularly problematic. In a sense, the rise of crypto payments in these regions presents both an opportunity and a challenge.

Why Do We Need Web3 Payment Methods?

Traditional payment methods are characterized by long settlement cycles, cumbersome processes, and high costs. Enterprises often need to open clearing accounts in target markets, prepare a series of remittance documents, and a traditional cross-border remittance transaction typically involves at least two banks—originating bank and receiving bank—and often requires at least one intermediary bank. The entire remittance process usually takes 2-3 days to complete.

Furthermore, in some emerging markets, the financial infrastructure is inadequate, and there is a lack of interoperability between different e-wallets and banking systems, leading to high onboarding costs for enterprise payments and compliance issues.

Web3 payments offer multidimensional solutions. Cryptocurrency transfers do not require intermediary banks, enabling "peer-to-peer" instant transactions. Stablecoins or other crypto assets can help enterprises mitigate the risk of fund freezes or delays. The transparency and traceability brought by decentralized ledgers also enhance transaction trust to a certain extent. Consequently, cross-border business transactions now have more possibilities to 'let money move freely' and beyond.

Against this backdrop, the globalized digital payment network KUN.global, which balances compliance and efficiency, has begun to gain prominence. Since its establishment in November 2023, within just one year, it has seen a 150-fold growth, attracting industry attention.

Decoding KUN.global's Efficient Product Ecosystem

In the increasingly competitive global cross-border payment landscape, as the stablecoin circulation surpasses $170 billion and Tether's net profit briefly exceeds that of traditional financial giant BlackRock, crypto payments are experiencing a window of massive application. Traditional payment giants like PayPal and Visa are also stepping up their efforts to seize the initiative in a new round of industry transformation.

With participants from both Web2 and Web3 realms vying for dominance, KUN.global, as a rising star, has achieved a 150-fold TPV growth within 6 months. Achieving this milestone is attributed to its integrated product design and deep dive into emerging markets, starting from specific use cases, and finding new breakthroughs in business development.

As a trusted global digital payment network, KUN.global has three core products: KUN.crypto, PayX, K-Card, providing users with a one-stop Web2+Web3 payment service.

KUN.crypto focuses on "Stablecoin Payment and Management," providing various Web3 functions such as acceptance, cryptocurrency payment collection, and KYT compliance. It includes three sub-products:

1. KUN | Exchange: A 24/7 global fund transfer system that provides compliant, efficient, and convenient fund transfer solutions for traditional B2B trade, bulk trade, cross-border digital entertainment, overseas advertising, Web3 projects, and high-net-worth individual users.

2. KUN | Pay: Easily receive cryptocurrency payments from around the world. Through simple integration and rapid development with KUN | Pay's interface, users can quickly launch cryptocurrency payment functions, conduct cryptocurrency collection, and achieve global business expansion.

3. KUN | Safe: Proactively identify fund risks to ensure the security and stability of each transaction. Provides strict KYT services for KUN users to ensure the security and reliability of transaction addresses, significantly reducing user transaction risks.

In addition, the core product PayX focuses on emerging market payments:

PayX offers integrated payment services for emerging markets, as well as global fiat currency collection, receipt, exchange, and disbursement services. It also collaborates with products under the KUN.global group to provide a one-stop Web2+Web3 digital payment solution (entertainment, advertising, B2B/bulk trade).

The current global emerging markets still have a significant gap in compliant one-stop collection, receipt, exchange, and fund disbursement business solutions. The launch of PayX aims to address this market pain point by providing integrated payment services tailored to emerging markets, offering efficient and compliant solutions for collection, receipt, exchange, and settlement of small currencies.

Since its launch, PayX's first transaction was completed in September 2024, providing a new compliant payment option for cross-border digital entertainment, advertising distribution, and more cross-border application scenarios. Its business scale is expected to reach $3-5 billion by 2025.

Core Product Focused on Card Payments: K-Card

K-Card provides a two-way flow of digital and fiat currency through card services, with its core functionality covering physical cards, virtual cards (VCC), and corporate co-branded cards (CaaS). It can simultaneously support both digital and fiat currencies, offering customers a global card payment solution covering Web2+Web3 scenarios to meet the offline spending needs of on-chain assets. This product is scheduled to be officially launched in the first quarter of 2025 and has obtained issuance qualifications from international card organizations. The key differentiation of K-Card lies in its ability to support both digital and fiat currencies within the same payment network, providing a more flexible and convenient user experience for businesses and individuals.

Breaking Through Emerging Markets: How KUN.global Implements Payment Solutions

As mentioned earlier, the pain points of cross-border payments are prevalent in emerging markets, where countries such as Indonesia, the Philippines, and Africa are experiencing rapid population growth and increased consumption. However, these regions often have weak local banking infrastructure, incomplete credit systems, frequent currency fluctuations, and even rampant gray market activities.

For companies seeking to expand into these regions, they not only need to address the diversification of payment methods and high development costs but also face compliance and fund security issues as potential obstacles. Additionally, many Web3 companies themselves encounter challenges in global distributed team payroll settlements, making it difficult to balance efficiency and compliance during implementation.

KUN.global saw an opportunity in this landscape. Leveraging the compliance assurance provided by global fiat payment, foreign exchange, and digital transaction series licenses, KUN.global has built a dual-track payment system covering both "Web2+Web3." This system integrates the two-way flow of fiat and digital currencies, online payments, and offline card usage needs into a diversified platform.

At the technological and security levels, KUN.global has integrated financial-grade security frameworks into the underlying product, including the professional KYT tool KUN | Safe. For companies expanding globally, products like PayX and K-Card enable them to conduct compliant acquiring business in emerging markets and perform real-time fiat-to-stablecoin exchanges, addressing concerns about fluctuating exchange rates.

With Africa, Latin America, and Southeast Asia demonstrating consumption potential far exceeding that of major European countries in the next decade, KUN.global continues to deepen its localization efforts. Once it penetrates these incremental markets, KUN.global's payment network is poised to achieve two-way interoperability between digital and fiat currencies that is "always-on, compliant, and controllable" on a broader scale. From an industry perspective, this will undoubtedly drive further integration between cryptocurrency and traditional finance and provide a new approach and solution for global cross-border payments.

Conclusion

Since its establishment in November 2023, KUN.global has achieved a 150x increase in Total Payment Volume (TPV) in just one year. It has also been continuously expanding its global compliance framework and product portfolio, becoming a rising star in the emerging market cryptocurrency payment industry.

In 2024, KUN.global obtained global fiat payment and digital asset-related licenses, launched KUN | Space, successively integrated features such as payment processing, real-time exchange rate conversion, risk auditing, significantly enhancing the efficiency of enterprise integration into the cryptocurrency payment network, and expanding into individual user stablecoin payment and management services.

In 2025, with Trump taking office and Republican policy support, the cryptocurrency market appears to be entering a macro-level bull market with increased certainty. With further changes in the policy environment and market conditions, KUN.global's cross-border payment network is expected to continue to land in a wider geographical area and richer business scenarios, bringing a truly advantageous cryptocurrency payment experience in terms of speed and security to emerging markets that are currently overlooked by the traditional financial system.

Perhaps in the near future, when people talk about cross-border payments, they will no longer think of cumbersome bank procedures and long remittance cycles first, but of efficient, compliant, and trustworthy "one-stop" digital payment platforms like KUN.global.