Source: Gate.io

In the cryptocurrency trading field, Gate.io has gradually become a key player in the industry. In 2024, Gate.io's total user base exceeded 20 million, with an annual growth rate of over 50%. The trading volume reached $3.8 trillion, achieving a 120% growth compared to the previous year.

Exploring its core strengths, Gate.io has excelled in liquidity and trading depth. Good liquidity ensures that users can quickly complete transactions, while substantial trading depth ensures price stability during large transactions. In addition, Gate.io has a large user base and a rich trading tool system, which together enhance the platform's attractiveness and competitiveness.

This article will provide an in-depth analysis of Gate.io's market performance and development trends from multiple dimensions such as market share, trading depth, liquidity, user growth, and trading tools, aiming to offer a comprehensive perspective on its position in the cryptocurrency trading market.

Q4 2024: Exchange Growth Strong, Market Landscape Continues to Evolve

In the fourth quarter of 2024, the cryptocurrency market showed significant growth. According to CoinGecko data, the spot trading volume of the top ten exchanges experienced substantial increases, with eight exchanges achieving triple-digit growth rates. Overall, the total trading volume of the top ten exchanges grew by 111.7%, totaling $3.4 trillion, reaching a total of $6.4 trillion.

Intense Market Share Competition, Leading Exchanges Maintain Their Position

In terms of market share, the leading exchanges still hold a dominant position. Binance, as the world's largest centralized exchange, had a spot market share of 34.7% in December 2024. With its strong technical capabilities, rich trading products, and extensive user base, Binance continued to consolidate its market leader position. Following closely is Crypto.com, with a market share of 11.2%, while Upbit ranks third with a market share of 9.8%.

Gate.io Shows Steady Performance, Maintains Stable Market Share

During this quarter, Gate.io's market performance is noteworthy, with a market share of 6.8%, ranking fifth. Additionally, Gate.io's trading volume growth rate also reached triple digits, ranking fifth in quarterly growth among all centralized exchanges. These data indicate that Gate.io has maintained synchronous growth with the overall market activity increase.

Data Source: CoinGecko

Multi-dimensional Analysis of Market Depth and Trading Advantage

Market Share of Popular Coins and Retail-Friendliness

Gate.io has shown significant market competitiveness in the trading of popular coins, especially in attracting retail investors. Relying on a rich resource of popular new coins and a large trading volume, the platform has successfully captured a good market share. In 2024, Gate.io listed 873 new coins, with 437 of them having their initial launch on the platform.

Entering 2025, Gate.io holds a substantial market share in several popular coins. Historical data shows that AAVE ranks second in 24H trading volume, BERA ranks second in 24H trading volume, BNX ranks third in 24H trading volume, and MUBARAK ranks second in 24H trading volume. In addition, multiple coins such as VIRTUAL, PLUME, GALA, HBAR have entered the top three in terms of 24H trading volume.

Compared to other competitors, Gate.io also excels in trading depth and volume in the same coins, and even holds an advantage in some. Its rapid listing speed and significant trading volume share have increased its attractiveness among retail investors, leading to strong user retention and word-of-mouth effects.

Market Trading Volume's Strong Attraction to Projects

High trading volume is a direct reflection of market activity and holds significant attraction for projects. Projects aim to gain wide market exposure and ample financial support by listing on reputable exchanges, and Gate.io, with its high trading volume and active user base, provides an ideal incubation and growth platform for projects.

Many new projects choose Gate.io due to its ability to help projects enter the market quickly, precisely target a large number of investors, and thus achieve rapid project initiation and development. Gate.io's Launchpool and HODLer sections provide comprehensive promotion and incubation support for projects.

Throughout 2024, Launchpool attracted a large number of early investors, and some projects witnessed significant price increases after listing, creating many successful investment cases. In this market landscape, a unique investment strategy is becoming popular: over half of institutional investors choose to establish a base position on Gate.io, and then gradually take profits based on market dynamics after the project lists on other major exchanges.

Diverse Popular Coins, Fast Listing, Prominent Market Share

Currently, Gate.io supports over 3800 digital assets for trading and leads the industry in airdrop projects. For example, as of February 2025, Gate.io listed over 30 staking projects, while Binance and Bitget each listed 5 staking projects.

These projects have low entry barriers, high returns, and significant hourly earnings. For new users, Gate.io Launchpool is an excellent staking venue. Additionally, Gate.io offers exclusive GT mining options, allowing GT holders to earn multiple rewards.

Gate.io has also shown strong competitiveness in the market share of various coins. Historical data shows that BNX once had a 24-hour price increase of 37.3%, with trading volume rankings being Binance and Gate.io. NEIRO also saw a daily trading volume close to $30 million, with a 24-hour price increase of 54.8%, and its trading volume rankings were Gate.io and Bybit. KAITO's 24-hour trading volume exceeded $400 million at one point, with a 14.8% price increase, and its trading volume rankings were Binance, OKX, and Gate.io.

Both in trading volume and market rankings, Gate.io has performed well. By providing a wide range of trading pairs and supporting various innovative products, Gate.io has created a diverse investment platform for users. This approach has attracted more project teams to choose to launch their projects on its platform, thereby forming a virtuous cycle within the market ecosystem.

Maintaining Leading Position: Multidimensional Key Factor Analysis

Rich Token Coverage and Advantage in Innovation Zone

A report indicates that in 2024, major exchanges will focus most of their listing efforts on FDV categories exceeding $500 million. Bybit, KuCoin, Bitget, and Gate.io have a more balanced listing volume across four FDV tiers, with the $30 million to $500 million category slightly larger, representing 25% of the listing activities in this tier.

Gate.io is renowned for its support for multiple tokens, covering not only popular high-market-cap coins but also actively expanding into the mid- to low-market-cap coin sector to explore potential projects. Among coins in the $30 million to $500 million market cap range, Gate.io's listing volume is among the top, providing investors with a wide range of low-market-cap project investment options to meet various risk appetites and investment strategies.

Innovation Alpha Platform, Hub of Popular On-Chain Currencies

The Gate.io Innovation Zone is one of its key initiatives to sustain growth. Through technological optimization and process simplification, the Innovation Zone has lowered the barrier for users to participate in trading new projects. Investors can engage in trading new projects and seize investment opportunities without the need for complex operational experience.

As an independent trading section, in the Gate.io Innovation Zone, both buyers and sellers only need to pay a 0.2% fee to trade, without facing on-chain slippage of as much as 5% or more. On the other hand, the operation of the Gate.io Innovation Zone is very simple; users just need to click to enter the Innovation Zone, transfer USDT from their spot/unified account to the Innovation Zone account, and then they can choose the project tokens of interest to trade.

As of February 2025, the Innovation Zone has listed over 700 project tokens, with 73 high-quality projects successfully entering the spot trading section, achieving a graduation rate as high as 9.46%. This efficient project listing mechanism and market filtering capability have enabled Gate.io to gain a competitive edge in emerging markets, promptly presenting potential projects to users.

Diverse Trading Support and Rich Trading Tools

Gate.io is committed to providing users with comprehensive and diverse trading support to meet the trading needs and investment styles of different user groups. The platform offers various trading methods such as spot and futures trading, supports multiple mainstream coins, and caters to both short-term traders and long-term investors, allowing them to find suitable trading options.

In addition, Gate.io has built a rich trading tool ecosystem, including grid trading, copy trading, lending mechanisms, quantitative investment, as well as VIP and institutional exclusive services, among others. These tools effectively enhance market trading activity and attract a diverse range of users with various needs.

Building Security and User Trust

In the crypto market, security and compliance are important factors for users when choosing a trading platform. Gate.io has always regarded security, compliance, and an ample reserve fund as the cornerstone of platform development. By implementing strict compliance measures and advanced security technologies, the platform aims to create a secure and reliable trading environment for users.

The latest reserve fund data shows that Gate.io's total reserve fund value is as high as $10.328 billion, ranking fourth globally after Binance, OKX, and Bitfinex, with a total reserve fund ratio of 128.58%, an increase of 4.67% from the previous period. In addition, the excess reserve fund size is $2.296 billion, with an excess reserve fund ratio of 28.58%.

Furthermore, Gate.io also utilizes Zero-Knowledge Proof (zk-SNARK) technology, and combines cold and hot wallet asset verification, user balance snapshots, and Merkle tree structure to construct a complete and efficient user verification mechanism. Users can view detailed audit reports on the platform's dedicated page and real-time verify their individual account's reserve coverage on the 100% Reserve page.

A Preferred Platform for Users and Projects

Market Advantage Overview

Based on the above analysis, Gate.io has demonstrated outstanding performance in trading volume and market depth for multiple popular cryptocurrencies. Its extensive range of trading pairs and diversified product support can meet the risk preferences and investment goals of different investors. Additionally, Gate.io's innovation zone and diverse trading tools further enhance its market competitiveness, allowing it to maintain stable development amidst fierce industry competition.

For trading users, Gate.io provides an efficient and low-cost trading experience with good liquidity and deep trading depth. The low slippage trading environment helps users better seize market opportunities and achieve asset preservation and appreciation. For projects, Gate.io's high trading volume and active user base provide a favorable market environment for their project launch, helping them gain widespread market exposure and investor attention.

Attracting a Massive Global User Base

With strong liquidity and ample trading depth, Gate.io enables users to complete transactions at a reasonable price within a short period of time, effectively reducing trade slippage and costs. This provides important guarantees for users who seek efficient trading and fund utilization.

Furthermore, Gate.io offers a variety of trading tools and diverse trading pairs, allowing users to flexibly choose trading strategies such as trend tracking, arbitrage operations, or portfolio investment. Users can find suitable tools and products on the platform to better respond to market changes and achieve diversified investment goals.

High-Quality Potential Projects Flocking In

Gate.io's high trading volume and active user base have created an ideal market ecosystem for projects. Projects launching here can gain extensive market exposure, attract a large number of investors' attention and participation, thereby driving the rapid start and continuous development of projects.

Moreover, Gate.io's innovation zone and rich trading tools also provide comprehensive promotion and incubation support for projects, helping them stand out in intense market competition and maximize their commercial value.

The Urgent Need for Continuous Innovation and Service Optimization in Centralized Exchanges

In the highly competitive cryptocurrency market, continuous innovation and service optimization are key for all trading platforms to enhance market share and influence. Leading platforms have been expanding their trading pairs and coin coverage to create more diversified investment opportunities for users, meeting the growing demand for personalized investments. Additionally, platforms are increasing their investment in technological innovation to optimize trading system performance, enhance security and stability, and provide users with a better trading experience.

Simultaneously, actively expanding marketing channels and strengthening partnerships with industry collaborators have become important means to attract more users and projects to join the ecosystem. By building an open, inclusive, and innovative cryptocurrency trading ecosystem, platforms are committed to maintaining a leading position in future market competition and driving the healthy development of the industry.

Disclaimer

This content does not constitute any invitation, solicitation, or advice. You should always seek independent professional advice before making any investment decisions. Please note that Gate.io may limit or prohibit all or part of its services to users from restricted regions.

This article is contributed content and does not represent the views of BlockBeats.

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