Gate.io's Chief Business Officer Kevin made a personal appearance in Milan to watch the game and witness Inter Milan's peak moment.

2025-04-14 19:53

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In April 2024, a milestone moment was reached in the partnership between the world's leading cryptocurrency exchange platform Gate.io and Inter Milan Football Club. Gate.io's Chief Business Officer, Kevin Lee, acting as the brand ambassador, traveled to Milan to witness the deep integration of the brand identity with the passion of the pitch. From exclusive treatment at the VIP entrance to a giant brand display at the center of the stadium, this cross-disciplinary experience bridging Web3 and the world of sports is redefining the paradigm of brand partnerships in the Web3 era.

Kevin watched the Serie A clash between Inter Milan and Cagliari Football Club at the San Siro Stadium. Inter Milan emerged victorious with a 3-1 scoreline, dominating the game and securing a clear lead, 6 points ahead of the second-placed team. In this match, as the official sleeve badge sponsor of Inter Milan, Gate.io achieved comprehensive brand exposure at the San Siro Stadium. From the LED screens on the sidelines to the full-screen brand display on the central screen, to the exclusive brand exposure during the pre-match lineup announcement, and the giant Gate.io logo occupying the center of the pitch before the match and during halftime, the brand's visual presence maintained a strong presence throughout the event. Simultaneously, the VIP boxes, garage entrances, stadium gates, and the facade of the Inter Milan Museum were all adorned with a matrix of brand identities. This, coupled with global social media engagement covering platforms like X and Instagram on match day, engaged with over 3 million fans, completing the comprehensive release of the brand's momentum both online and offline.

This collaboration was not just a victory in terms of brand visual exposure but also a deep resonance of core values. Gate.io and Inter Milan share a global perspective and an innovative DNA. Gate.io's user base has rapidly grown, exceeding 22 million people, breaking geographical boundaries with blockchain technology, much like Inter Milan uses football to connect with fans worldwide. The union of these two international brands will bring broader global influence to each other. Blockchain technology is also reshaping the fan experience, transforming match tickets into perpetual digital assets, and leveraging NFTs to enhance fan loyalty programs. Together, both sides will explore a new interactive football ecosystem.

As the Chief Business Officer of Gate.io, Kevin experienced the top-class football atmosphere of a European home game in Milan with the fans. Before the match, Kevin visited classic landmarks such as the Inter Milan Museum and Inter Milan Club Store, took photos with moments from the team's history, recorded these journeys in short videos, and led global users on a virtual tour of the club's holy grounds. In the VIP corridor and lounge of the San Siro Stadium, Kevin enjoyed a luxurious matchday experience. The VIP seats provided an excellent view of the pitch, offering a panoramic view of the field from a closer distance than the regular stands, providing an almost front-row match-watching experience with the substitute player warm-up area just steps away. The VIP exclusive lounge also offered attentive services off the pitch, with high-end catering throughout the match and opportunities for socializing with industry leaders. The VIP experience meticulously crafted by Gate.io has set a new standard in the industry.

The strategic partnership between Gate.io and Inter Milan extends to the field of social responsibility. On April 9, 2025, Gate.io and Inter Milan launched the "Football Dreaming Future: Gate.io x Inter Vietnam Charity Initiative," aiming to build an 880 square meter professional football field for the Cam Xa Primary School. Kevin participated in the donation ceremony, delivered a speech on-site, and expressed Gate.io's firm commitment to supporting youth sports. In the future, Gate.io will continue to build the sports ecosystem of the Web3 era and create a new chapter of cross-industry collaboration.

Disclaimer: The content here does not constitute investment advice or an offer, solicitation, or recommendation for any product or service. Please note that Gate.io may restrict or prohibit the use of its services in restricted jurisdictions. For more information, you should read its applicable user agreement.