The US publicly traded company LQR House will purchase up to $1 million worth of Bitcoin as part of its treasury reserve assets.

BlockBeats News, November 19th, LQR House, an e-commerce public company focusing on spirits and beverages, announced today that its board of directors has approved the purchase of up to $1 million worth of Bitcoin as part of its treasury management strategy. Additionally, the company will now accept cryptocurrency payments on CWSpirits.com, allowing customers to conveniently use digital currency to purchase alcohol products.

As part of this initiative, LQR House has adopted a policy to hold up to $10 million in cryptocurrency payments and will retain the Bitcoin from these payments, demonstrating the company's confidence in the long-term potential and value of digital assets.