Original Article Title: "SocialFi New Species: How a 15-Year-Old Dropout Genius Used Clout to Remake the Influencer Economy"

Original Article Author: Luke, Mars Finance

The long dormant SocialFi track has once again seen a flurry of activity, with an app called Clout reshaping the "influence monetization" rules.

Today, the platform that allows users to issue personal tokens officially launched. Its inaugural token, $PASTERNAK, saw its market value skyrocket to over 80 million dollars within 5 hours (Rhythmic BlockBeats Note: At the time of writing, PASTERNAK's market value is temporarily reported at 38 million dollars. Meme token prices are volatile, and the content of this article is for learning and research purposes only, not as investment advice.), instantly becoming the focus of the crypto market. Digging deeper into the manipulator behind it all—Ben Pasternak is no stranger to success. This 15-year-old dropout who developed a hit social app and a 25-year-old consecutive entrepreneur featured in Forbes' 30 Under 30 list is attempting to inject crypto genes into the influencer economy with Clout.

It is worth noting that this experiment coincides with the golden window of celebrity token fever. Starting from the Trump family's series of tokens, social media influence is being quantified into tradable digital assets. What sets Clout apart is that it simplifies the complex coin issuance process to be as easy as creating a social account: binding social media authentication, credit card payment support, automatic allocation of internal and external trading mechanisms—this "Web2 influencer-friendly" design may be bringing a massive influx of fresh blood to the crypto industry.

What is Clout?

At its core, Clout is a bold genetic recombination experiment in the SocialFi field—it cleverly stitches together FriendTech's social asset logic with Pump.fun's low-threshold coin issuance mechanism, ultimately incubating a "Nasdaq for influencers."

Pattern Breakdown:

1. FriendTech's Social Fission Gene

· Just as FriendTech converts Twitter followers into owned media traffic, Clout further "puts influence on-chain": creators issue personal tokens by binding an X account (requiring ≥10,000 real fans), and fans can purchase tokens to obtain a "financialized relationship" with their idols.

2. Pump.fun Liquidity Enhancement Technique

· Drawing inspiration from Pump.fun's streamlined token issuance process, Clout enables creators to create a token in 5 minutes and control liquidity through an internal and external trading mechanism: the internal sale builds momentum (restricted to on-platform trading only), while the external sale opens up to DEXs like Raydium, forming a price discovery loop.

Operational Process:

STEP 1: Create Username → Bind X Account → X Account Tweet Verification (Viral Marketing)

STEP 2: Enter Token Name/Symbol → Set Total Supply

STEP 3: System automatically verifies follower count → Upon approval, pay on-chain fee → Generate Token

STEP 4: Followers deposit via credit card/Apple Pay/crypto wallet to participate in the internal sale

This hybrid model not only retains FriendTech's vision of "social capital securitization" but also, through Pump.fun-style tech accessibility, dissolves the barrier to entry into the crypto world. While other platforms are still debating the importance of "social and financial balance," Clout has already industrialized the influencer economy through a standardized pipeline.

Who is the Founder?

Ben Pasternak is a 25-year-old Australian entrepreneur. At 15, he developed the game "Impossible Rush," which surged into the Top 20 in the US App Store. At 17, he founded the teenage social platform Monkey, with over 20 million users. At 20, he pivoted to plant-based chicken nuggets, NUGGS, capturing Walmart's shelves. Now, this entrepreneurial genius has ventured into the crypto space with Clout.

This seemingly erratic entrepreneurial trajectory conceals a hidden logic: the standardization of abstract value. Whether encapsulating teenage social needs into a video matching algorithm or reconfiguring soy protein into "cyber chicken nuggets," Ben has always excelled at deconstructing complex systems and transforming them into scalable products. Clout is the standardized measuring device he has attached to "personal influence"—when a social media account is verified with 100,000 followers, the system automatically generates a token contract. This parallels the NUGGS factory molding plant protein into chicken nugget shapes, fundamentally sharing the same industrialized mindset.

The ultimate specimen of this mindset is the token named after the individual himself, PASTERNAK. As the flagship case of Clout and also receiving official support from Solana, the token achieved a market value exceeding 80 million USD within 5 hours of listing, all while the whitepaper explicitly stated "Founder 0 holdings." This deliberate detachment of interest alignment operation is akin to setting up a control group in a lab: when the founder is completely untethered from the token's value, is the market's frenzy truly an acknowledgment of technological logic or a blind idolization of celebrity IP?

Ben's ambition clearly goes beyond this. In a recent AMA, he likened Clout to the "Wall Street + Hollywood of the Web3 era," attempting to merge financial pricing with celebrity dream-making. However, history often repeats itself: in the 1990s, the sports card trading market collapsed due to over-speculation; in 2023, Friend.tech's tokenized social graph experienced a boom and bust. When Clout equips every influencer with a mini money printing machine, perhaps a more pressing question should be asked: as traffic becomes a fixed asset on the balance sheet, will social media evolve into a more efficient value network or devolve into a finance reality show with audience participation?

Celebrity Tokenization Craze and Business Model Analysis

When Trump's MAGA token surpassed his technology media conglomerate (DJT) in valuation at 500 billion USD, the crypto market was completely awakened—the capital mobilization power of celebrities now far exceeds the value-carrying capacity of traditional physical assets. The sudden emergence of Clout seemed to have turbocharged this "Influence IPO" wave: not only did it standardize celebrity token issuance as a production line operation, but it also upgraded this crypto game into a nationwide financial experiment through a fiat gateway + liquidity enhancement dual-spiral structure.

1. Timeliness: The "Perfect Storm" of Celebrity Tokens

In the early 2025 crypto market, we are witnessing a paradigm shift from a "technical narrative" to a "cultural narrative." The successive wealth mythologies of presidential families collectively validate a fundamental logic: social media influence is programmable capital. Clout keenly captures this trend, lowering the token issuance threshold to a minimalist operation of "bind Twitter account + 10,000 followers," with its convenience even making traditional financial IPOs appear cumbersome.

2. Genetic Recombination: Hybrid Evolution of FriendTech+Pump.fun+Moonshot

The essence of Clout's business model is essentially a synthetic biology of three genes:

· FriendTech's Social Capitalization: Inheriting its core of tokenizing fan relationships, but Clout solves the liquidity fragmentation issue through standardized tokens (rather than fragmented Keys). FriendTech's Key can only be traded within a closed ecosystem, while Clout's token automatically accesses DEXs like Raydium after the internal presale, forming an open market price discovery mechanism.

· Pump.fun's Industrialized Token Issuance: Absorbing its low-barrier feature of creating tokens in 5 minutes, but achieving regulatory compliance upgrade through "identity verification + fiat gateway." While Pump.fun users are still struggling with SOL chain gas fees, Clout's credit card payment channel has attracted a large number of Web2 influencers.

· Moonshot's Liquidity Migration Logic: It is worth mentioning that Ben is an investor in Moonshot. Moonshot designed the mechanism of "migrating to DEX after market cap is reached," and Clout has improved it to a "dual-track system of internal and external liquidity"—accumulating initial liquidity through internal presales, continuing PVP after the external listing, with expectations for CEX listing in the future, forming a liquidity ladder from closed to open to avoid the fate of token listing leading to a collapse.

3. Advantages of the Business Model

Clout's revenue structure demonstrates differentiation and competitiveness compared to traditional social platforms:

· Creator Side: Earn revenue through on-chain fees and a 1% transaction fee. Compared to FriendTech's reliance on a single Key transaction fee, Clout's multi-revenue model (such as internal transaction fees, external liquidity sharing) is more adaptable to market fluctuations.

· Investor Side: Fiat deposit channels reduce entry barriers, attracting Web2 users. This design is similar to Alipay's early simplification of the payment process by linking bank cards, bringing a large number of Web2 speculators to Web3.

4. Catalyst for the SocialFi Track

Clout's rise may become a turning point for the SocialFi ecosystem. Its innovative mechanism directly addresses the three major pain points in the industry:

· Liquidity Dilemma: Traditional SocialFi platforms (such as Friend.tech) have experienced user attrition due to token liquidity fragmentation, while Clout has built a complete transaction pathway from presale to the secondary market through on-chain and off-chain liquidity and CEX integration.

· High User Barrier: Cryptonative platforms rely on wallet operations, whereas Clout's email registration and credit card payment design have minimized user education costs. This is similar to how WeChat Pay disrupted cash transactions through QR codes, hiding the technology behind the user experience.

· Imbalance Between Content and Finance: Many SocialFi projects overly rely on token speculation, while Clout, by linking real social media influence, dynamically associates token value with creator content output. This "influence as an asset" narrative may spur more hybrid models like Substack's "subscription-based content + token incentives."

If Clout can continue to attract top-tier KOLs and enhance ecosystem tools (such as data analysis dashboards, DeFi staking protocols), it could become an "infrastructure-level" application in the SocialFi space. Just as Uniswap reshaped the DEX landscape through automated market makers, Clout may redefine the liquidity standard of social assets through a "personal token issuance protocol."

Conclusion: The Future Vision of Clout

In 2007, when YouTube introduced its first creator ad revenue sharing program, Silicon Valley critics mocked it as a "childish experiment to give hobbyists pocket money." No one expected that this move would trigger a billion-dollar creator economy—seventeen years later, the monthly income of top YouTubers rivals that of small businesses.

Now, Clout's experiment is replaying this transformation in a more radical way: it aims to upgrade YouTube's "ad revenue sharing button" to a "personal IPO button." Fitness bloggers no longer need to wait for platform algorithms to grant them traffic; they can directly tokenize the expectations of a hundred thousand followers. Independent musicians no longer have to lose 70% of their earnings to record companies; the token appreciation from a viral video could be comparable to the royalty of a platinum record.

The core contradiction of this experiment is, in fact, a rerun of the internet's evolution history: How to find a balance between openness and control, speculation and creation, short-term arbitrage and long-term value. The answer given by Clout is enlightening—by "reducing friction through fiat onramps, filtering bubbles through on-chain/off-chain mechanisms, and anchoring value in real social relationships," it seeks to cultivate a carefully crafted experimental field in the wild west of SocialFi.

Looking back in history, from PayPal unlocking online payments to TikTok reshaping content distribution, every instance of technological enfranchisement has been accompanied by the fracturing of the old order. Today, Clout is directing the spearhead of this fracture toward the social media's most fortified stronghold: the pricing power of the attention economy. If it can withstand the onslaught of short-term speculation and truly build a value flywheel of "influence-token-use case" scenarios, perhaps we will witness—

That once-dismissed Web3 manifesto, "You are the IPO," transitioning from the crypto geeks' murmurs into tangible reality on every smartphone screen.

Original Article Link

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