Rug Pull in the encryption market means that the project team withdraws with investors’ money, or in other words, the project Ran away. Just like the carpet (Rug) was suddenly pulled away (Pull) from under their feet, investors could only fall to the ground miserably.
Rug Pull is one of the common crypto scams. In this type of scam, a project quickly gains attention in the market through marketing gimmicks and large-scale fundraising, and then suddenly stops investor withdrawals, and then the team quickly runs away with the money (such as withdrawing it from a decentralized exchange) fluidity).